Well, gee whiz, I wonder why this blew up in their face?

A billboard at the Village Mall in Auburn, Ala., features five smiling kids beneath a quote from Adolf Hitler: "He alone, who owns the youth, gains the future."

According to Lamar Advertising's Montgomery office, the billboard was rented out by Life Savers Ministries, based in Opelika, Ala.

Hitler's quote traces back to his speeches of the '30s, and has historically been tied to the Nazi youth programs.

Click for a picture of the billboard!

Life Savers Ministries has said in a statement that they "certainly never intended to cause confusion," and that they're pulling the billboard down. The ministry's founder, James Anderegg, is quoted thusly: "Herbert Hoover would have been a far better one to quote when he said, 'Children are our most valuable resource.'"

Yeah, dude. Pretty sure ANYONE BUT HITLER would've been a better quote. Maybe you should put a reminder to yourself on a Post-It?