We can explain much of what we see in this profoundly problematic video, "Dr. Dre presents 'The Game Before The Game,'" as the globalization of black American culture...

Mixed with Brazilian players are images of LeBron James, Lil Wayne, Nicki Minaj, Serena Williams, and so on. What is it that connects these black American celebrities and Dre's overpriced earphones with football, with the favelas, with the Brazilian passion for the sport, with the World Cup itself? Nothing but the logic to saturate the global market with black American brands. There has never been real globalization, only Americanization. The globalization of its form of capitalism, film images, and popular beats.