In the mail this morning...

Dear Dan,

As IHOP prepares to celebrate its 56th birthday anniversary, we wanted to reach out and let you know that participating restaurants plan to give away a 56 cent short stack of their famous buttermilk pancakes on July 8th. The original cost of an IHOP short stack when the restaurant was founded in 1958 was 60 cents! We are contacting you in hopes that you will help spread the birthday love to your readers, and let them know of this awesome promotion! If you need any further information, please do not hesitate to reach out.

Thanks so much,

Kelsey Harrington
Associate Account Executive
Wills Communications, Inc.

The word has been spread. My work here is done.