A new ad campaign aimed at curbing use of Axe Body Spray, tweeted by Axe Body Spray:

When was the last time a company publicly implored customers to use less of its product? The nearest precedent I can think of is when Super Size Me compelled McDonald's to admit that customers shouldn't eat its products exclusively. Whatever the case, thank you, Slog Tipper Jake, who suggested an Axe-inspired campaign to curb heroin overdoses: "Say Smack When You Shoot Smack!"