These are my Im not going to dignify that glasses.
"These are my 'I'm not going to dignify that' glasses." Marianne Campolongo / Shutterstock.com

Despite constant needling from an angry orange orangutan, the Clinton campaign's response to the republican frontrunner has mostly been, "What? Trump who? Never mind, we've got important things to worry about."

Trump's interest in Hillary is seemingly boundless — when CNN plugged his Twitter feed into a word cloud generator, "Hillary" was one of the top words. (The others were "Jebbush," "CNN," "Great," and "Thank," which if you strung them all together is about as coherent as any sentence that comes out of his mouth.)

And yet Hilary's seldom had anything to say in return, and never seems to demonstrate much interest in him.

Trump's "schlonged" comment was "not the first time he's demonstrated a penchant for sexism," Hillary said in an interview last week, and then added, "I don’t respond to him personally, because he thrives on that kind of exchange."

The conversation then moved on to her plan to combat Alzheimer's. Hey, what do you know, a presidential candidate who actually wants to improve the lives of American citizens! Crazy.

Her campaign went a little further in explaining their disinterest in responding to the attacks: "When [Trump's] insults are directed at women, immigrants, Asian-Americans, Muslims, the disabled, or hard working Americans looking to raise their wages — Hillary Clinton will stand up to him, as she has from the beginning," a spokeswoman said.

In other words, she'll call him out for being an asshole to other people. But she's not worried about whatever he has to say about her.

So hey, what about that Alzheimer's thing? Is that anything we need to talk about?

Turns out: yeah, actually, it's kind of a big deal. Maybe even a bigger deal than a reality show billionaire being funny on Twitter.

Treating Alzheimer's costs $200 billion per year — not to mention, it's a pretty upsetting way to see someone slip away. There are currently over five million people living with Alzheimer's right now in the country.

With enough resources, some researchers believe we can find effective treatment and prevention within ten years. There's only one obstacle to that work: money. Hillary's plan is absurdly simple: for God's sake, give them the money they need.

It won't be cheap — $2 billion per year — but that's still just 1% of what we spend to treat the disease. (It would be funded by changes in the tax code, so expect Republicans to suddenly discover they're pro-Alzheimer's.)

There have been a ton of breakthroughs in the last few years, and it's totally reasonable to expect that we could end the suffering of millions within a decade. It is super-important work that would have a colossal impact on the human race and it is kind of insane that it only got cursory media coverage and then disappeared from anyone's radar.

Probably because there were catty tweets and word clouds to talk about instead. You know, important stuff.