These two film students in the Czech Republic decide to conceive of and advertise a huge temporary shopping center. They hire image professionals and a slick Prague ad agency and attract lots of attention. There's only one catch: The whole thing is a hoax. The consumers don't find out until they show up to consume. It's a comedy, but it's tense, and it actually happened. See review, page 82. (Northwest Film Forum, 1515 12th Ave, 267-5380. 7 and 9:15 pm, $8.50.)