Visual Art Oct 10, 2012 at 4:00 am

Instant History

A Shop on Capitol Hill Where the Polaroid Rises Again

Jen Graves
At left, the SX-70, the first camera to spit out what we now think of as Polaroids. It was released in 1972. Cool Cam came later. Courtesy of Rare Medium
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When the SX-70 came out, Polaroid went for prestige: Lord Laurence Olivier. Regarded as the greatest actor in the world at the time (justified), Lord Larry was hired to announce the new product, which he did with great aplomb. The only condition was that the ads wouldn't be shown in the UK, thus saving Larry from assured disgrace. He said he needed the money for his kids.

http://www.youtube.com/watch?v=eDB9Ty3WP…
Porter Melmoth on October 16, 2012 at 11:59 AM Report this

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