On a Saturday in mid-August, dozens of musicians and journalists gathered on a patio, representing four decades of Seattleâs history. Itâd been just days since Seattle music journalist Charles R. Cross had passed away unexpectedly. His presence loomed large on the warm summer evening. âMany of the friends who attended were successful creatives who got their start decades ago when Charley gave them a chance at The Rocket or supported them in some other way,â says Alexa Peters, a local music journalist and longtime friend of Crossâs. âAs friends and family reminisced on his patio that evening, I half expected Charley to walk through the door.â
Barely a month later, Seattleâs music scene is still feeling his loss. As the cityâs preeminent music historian, Cross spent decades writing venerated, deeply researched biographies on Hendrix, Kurt Cobain, and Heart (among others) and editing the vaunted music magazine The Rocket from the mid-â80s until it shuttered in 2000. In the wake of his unexpected death, grief mixed with gratitude in eloquent eulogies from the regionâs music journalists, musicians, radio DJs, nightlife luminaries, and Crossâs many appreciative readers.Â
The most common phrase people have used to describe The Rocket is âthe bible of Northwest music.â The paper was the go-to publication for Pacific Northwest music news, a prodigious source of information and acute opinions, a facilitator for musicians to form bands, a comprehensive gig guide, and a cheat sheet for venue bookers to learn which local acts deserved stage time. The mag fostered an entire cultural ecosystem.Â
The shock that many Pacific Northwesterners experienced following the news of Crossâs fatal heart attack on August 9 at age 67 resembled that which resulted from the stunning, premature loss of producer and performer Steve Albini in May. Both vital personalitiesâ sudden absence has left their admirers bereft; theyâd presumed that Albini and Cross had many more years of enlightening productivity in their respective corners of the musical universe.
The Rocket was the chronicler of Seattleâs late-â80s proto-grunge scene and the breakout phenomenon that it became in the early â90s. Cross was the first editor to give future superstars Soundgarden and Nirvana cover stories (and in Nirvanaâs case, the classified ad that started it all), but his writers also championed less accessible but supremely talented local bands, such as Love Battery and Hovercraft.
âFor a lot of us Seattle music journalists, Charles was the blueprint,â KEXP staff reporter and podcaster Martin Douglas tells me. âHe showed a literal generation how to thoughtfully engage with local music, long before the Seattle music scene âexplodedâ or became a âcash cow.â He emblematized approaching bands in Seattle with an equal amount of curiosityâand he would separate what he felt was the wheat from the chaff accordingly. Local music is one of the most crucial corners of community. Music journalism is one of the most undervalued art forms in the world. In his work, Charles treated both like gold. Our community has suffered an incalculable loss.â
Its influence reached beyond the cities of the Pacific Northwest. For Portland-based electronic music producer Strategy (aka Paul Dickow), The Rocket was a lifeline to an isolated young music fanatic living in Moscow, Idaho. âMoscow, Pullman, and Spokane all had The Rocket distributed, so for anyone with a deeper interest in music, you could see what events were coming, and caravans of people would head out to the âbig cityâ to concerts based on the listings contained in it. It was regionally important in a way that Portlandâs alt-weeklies are not,â he says. âReading The Rocket was crushing for me because the older kids who shared my outrĂ© musical tastes were not people who my mother wanted me driving six hours with. So I could trace a line through all the amazing shows I missed in the early â90s through these Rocket issues, pining for bands I would not see for another 30 years, like Skinny Puppy and My Bloody Valentine.â
Light in the Attic record shop manager Travis Ritter tells me that he held onto one Rocket issue from October 2000, which contained a record store guide. He says, âI learned about many record shops all up and down Interstate 5 as I was building my record collection.âÂ
Unfortunately for this music journalist, I arrived in Seattle in the fall of 2002âtoo late to experience The Rocketâs imperial reign in real time. But in the years since, Iâve not heard anybody speak ill of the magazine (a remarkable feat for any publication, given that one of Americaâs favorite pastimes is maligning the media).Â
When I worked at Alternative Press magazine in the â90s, copies of The Rocket would occasionally make their way to our Cleveland office. Reading it, I would envy Seattle for having a publication that scrutinized and boosted the scene twice a month with insight and humor. If every major city had such a support system, imagine how much healthier music scenes would be.Â
On top of that, Cross nurtured high-caliber writers such as Grant Alden (cofounder of No Depression), Gillian G. Gaar (author of numerous music books), Adem Tepedelen (co-author of Stever Turnerâs Mud Ride memoir), and Peter Blecha (founder of Northwest Music Archives), as well as cartoonist Matt Groening.Â
Hereâs where one would say, âPeople didnât realize how good they had it!â during The Rocketâs existence. But it appears that Pacific Northwestern music fans did realize their good fortune. And to this day, they lament the magazineâs closure. Itâs a testament to Crossâ editorial vision and integrity over the decades.Â
Thankfully for posterity, Cross spearheadedâalong with University of Washington ethnomusicology archivist John Vallierâthe digitalizing of The Rocketâs entire run earlier this year. Vallier teaches music journalism at UW, and as Cross frequently visited his classroom, Vallier was struck by his openness. On a recent visit, âHe spent two hours speaking off the cuff, reading short passages from his memoir, and fielding questions,â Vallier says. âHis unique combination of wry wit, in-depth knowledge, opinionated (but always well-grounded) takes on music, and genuine love for the analog days of yore resounded with the class. A number of students queued up afterwards, hoping to chat with him one-on-one. He was busy and had somewhere to go, but he stuck around, unhurriedly connecting with and offering encouragement to each one.âÂ
Cafe Racer co-owner Jeff Ramsey also recalls Crossâs generosity during the 1992 opening of his Pioneer Square club, the Colourbox. âI knew nothing about talent buying or booking artists,â Ramsey says. âI reached out to Charles, and he invited me up to the Rocket office, and we nerded out about all things local music. We went through the roster of local talent. He gave me his insights and predictions on which emerging artists were likely to do well. He was a wonderful advocate to have for a fledgling music venue.â
And that spirit continued through the decades. âDuring the pandemic, when Racer was shut, we created Cafe Racer Radio, and Charles and I reconnected. He loaned me a pile of Rockets for a segment we have called âBack in the Day,â which is essentially skimming old copies of The Rocket and sharing that information and music of the time to our audience,â Ramsey recalls. âLast Friday, I put a box of Rockets in the car to return to him and was looking forward to the visit when the devastating news came. I will miss him.â
Nellis Records owner and Nirvana superfan Brad Tilbe cites Crossâs revered Kurt Cobain biography, Heavier Than Heaven, as the only book that ever made him cry. During the seven years that Tilbe managed Light in the Atticâs retail store, Cross frequently visited and was eager to chat with Tilbe, happily answering his âoddball questions about Nirvana,â grunge,â and Seattleâs musical history.
Before working for The Stranger in the aughts, Aaron Edge served as The Rocketâs assistant art director in the late â90s. Edge remembers Cross as âa kind captain. He was patient with me as I learned my craft and appreciated the wild ruckus that was The Rocket art department. [Co-worker] Stewart Williams and I blasted music and yelled inappropriately on the regular. Charles would enter the room and settle us downâwith charm and in funâlike that favorite uncle [who] would tuck ya in better than your own folks.â
Former KNDD and KEXP DJ Marco Collins was a key figure in helping to popularize grunge in the city while at the former radio station. âI know he documented the best parts of our Seattle music history, but when we got together, we talked about the new artists we were loving. Always evolving, that guy,â Collins says. âI discovered so many killer bands from that mag! Itâs funnyâI remember being so competitive with it, feeling jealous when they found a cool band I hadnât heard of. I also would impatiently wait for each issue to see if theyâd scored any interviews that I couldnât land. Being mentioned in The Rocket was a badge of honorâit really mattered.â
Experimental musician and renowned producer Steve Fisk (Screaming Trees, Harvey Danger, etc.) was initially skeptical of Crossâs musical tastes, not least because Charles founded the Bruce Springsteen fanzine Backstreets. Fisk noticed a lot of bitter envy among Seattleâs â80s musicians when the cityâs scene blew up in the early â90s, and he thought Cross, as The Rocket editor, was partially responsible for that sentiment. âThat was me being young and stupid,â Fisk admits. Later, Fisk and Cross wound up on the Grammy committee together for a few years, and several rewarding conversations ensued. âI wondered, âWhat the hell is my problem? Charles Cross really loves what heâs doing. Heâs a stand-up dude.â
Fisk grew to respect him as a musical authority in the region. âWhen somebody [wanted to know something about Seattle music], they would ask Charles. And for better or for worse, he acknowledged the mantle [of Pacific Northwestern music authority], and he did the best he could with it. He was like Heart. He wasnât going to leave the music scene that he loved and devoted his life to.â
That also meant continuing to mentor Seattleâs young journalists. âCharley would be the first to say that music journalism is a tough gig these days, but we rarely had a conversation when he didnât explicitly encourage me,â says Peters, a friend and local freelance journalist whoâs a contributor to the Seattle Times and The Stranger. âHeâd urge me to âkeep the faithâ after a setback, engage with my (often half-baked) story ideas, or refer me to some cool new opportunity.â
Crossâs editorial instincts skewed toward the popular, and his booksâ subjects were some of Seattleâs biggest, most bankable icons. But Cross knew that he had an obligation to cover underground-rock artists, too. Fisk notes, âCharles developed his own voice, but because he got going young, his initial stuff was in the context of [Creem/Rolling Stone critic] Dave Marsh. Charles being a Springsteen head put him much more in the line of Cameron Crowe: a young writer with a lot of enthusiasm and a lot of knowledge and somebody who had to tell the stories. He started off as rockâs Woodward & Bernstein, and then slowly became the Northwest Guy. So, his arc was very interesting. He changed a lot. Being a dad made him more of a person and less of a rock fanatic.âÂ
At the time of his death, culture critic Ann Powers told The Stranger that Cross was working on a new book. âSort of a biography of Seattle,â she said. âA cultural history of Seattle and Seattle music.âÂ
His good friend Ben London, Sonic Guildâs executive director, says he and Cross had many talks about the project. âHe was going to connect how what happened in the â80s set the stage for [the grunge explosion] in Seattle in the â90s,â London says. âI was reflecting this morning that there might be some real beauty in the interviews he was doing for the book because he had substantial conversations with a ton of people he knew and worked with over the years. So much of our music scene is defined by the victors, in the sense of artists who go on and have these big careers. But so many people have to work collectively to make that happen on different levels. None of that happens in a vacuum. And so Charles was a vital cog to all the success that those artists had in the late â80s and â90s. It just wouldnât have happened in the same sort of way without people like Charles working behind the scenes.â
With Crossâs cultural contributions in the rearview mirror, members of the community are starting to feel the vacuum he left. Fisk hypothetically likens Crossâs death in the grand scheme of Seattle music history to losing Sub Pop founders Jonathan Poneman or Bruce Pavitt. âItâs multilayered and very complicated. I didnât expect to get emotional, but yeah, I got really emotional. [Charles] was a sweet little guy, and he was just starting to tell his stories. He had 15 fucking books in him.â
The original version of this story was published online on August 18, 2024. It has been updated for print in our Art + Performance Fall 2024 issue.