Blogs Sep 15, 2010 at 1:34 pm

Comments

1
How about we name the sugary goop they extract from corn and put in all our food "corn sugar"?
2
I don't understand the objection to corn syrup. Sugar's sugar in the end and no matter what form it takes it's high calorie, simple carbohydrates.
3
Why, now, is this re-branding a bad idea? It's no different nutritionally from cane sugar or any other fructose delivery system. It's sugar and the only reason it has a bad name is because it is the cheapest sugar to buy so it winds up in a lot of our food. Don't want sugar in your diet.... don't eat it.
4
What the fuck difference does it make?
5
Corn sugar: sweeter than toe jam!
6
Cane sugar is sucrose. Different molecule.
7
@6 - Google a bit harder next time.
8
Not that I'm defending the marketing practices of these assholes (because they're indefensible), but I have yet to see one iota of evidence that fructose is any worse for you than glucose. In fact, because it's a slightly more simple sugar, it may actually be better for you.
9
@2 Kind of: http://en.wikipedia.org/wiki/High-fructo…

While the evidence is not conclusive it does seem that HFCS is worse for you than regular table sugar.
10
You mean the act of sprinkling cocaine on someone's asshole and snort it? Isn't that what corn sugaring means?
11
@2, @3: Oh really?
You've forgotten, or never experience, how much better cane sugar tastes. Some of the QFC's are selling Coke from Mexico made with cane sugar. Make a Rum & Coke out of it and one using the ubiquitous Code with high fructose corn syrup - the difference is night and day. HFCS is just sweet cheap sludge.
12
Unlike with transfats (which are measurably worse for health compared to natural cis and saturated fats), there is no conclusive evidence that HFCS is worse for you than any other simple, highly refined, sugar.

It does happen to be used in tons of nutritionally dubious foods. Removing the corn syrup, and putting in cane sugar makes it no better for you, in any measurable sense. Coke with sugar is just as bad as coke with corn syrup. Vending machine cakes with sugar are just as bad as vending machine cakes with corn syrup.

This whole fight distracts from bigger, better defined problems with food in the United States.
13
Many of the people who are up in arms about this think they're healthier to dump a bunch of agave nectar or honey into their food. Which are both high in fructose. The most common HFCS is 55/45 fructose/glucose, similar to honey's makeup but not as high as some agave nectar, which can run as high as 92/8 in favor of fructose (but hey, it's "low glycemic", so ladle it on!). Table sugar is more like 50/50...so even glorious cane sugar is basically as bad for you as high fructose corn syrup. The real problem with cheap corn sugar/syrup is that it's liberally dumped into so many processed foods, not that it's so incredibly harmful compared to table sugar.

Stupid, yes, but not needing a "Santorum" - style campaign. In the end they're just rebranding sugar as sugar, which is kind of funny because I would imagine that the name "high fructose corn syrup" was a way to avoid using the word "sugar" in the first place.
14
Not a great comparison: Santorum's always bad for you, while this stuff is safe in moderation.

Maybe that's a good angle for some slogans:

"Moderation: Too Many Syllables"
"WARNING: Moderation Sold Separately"
"Availability of This Product Unfair to the Immoderate"
15
The rebranding will probably work.

With all the tobacco lawsuits in the 1990s, the name Philip Morris was tarnished and their stock prices sagged. So what did they do? They bought Kraft foods and renamed themselves Altria. It worked. How many people know who makes Marlboro now? Almost no one.
16
It's not that difficult - everyone knows what a "cornhole" is (though now that I think of it - how the hell did that terminology come about) so corn sugar should be something that comes out (or maybe is sprinkled upon?) your cornhole.

I'll leave it to others more familiar with anal-play to figure out the specifics.
17
The high fructose corn syrup enters the metabolic pathways in the liver at a different place than does glucose. This leads to storing more as fat (BAD) while not having an effect on overall blood sugar levels (also bad). Basically, it makes you fatter (along with all associated risks of increasing weight) while at no point stimulating signals of fullness, which relies much on the levels of blood GLUCOSE.

So it is bad.
18
@17 horseshit. Show your sources.

19
Corn sugar = the crusty part flaking off of a corn on an old lady's toe
20
@17, if true it's still only around 5% more bad, which was my point...and honey's just as bad, and agave nectar much worse sometimes.

@18, here's one little reference regarding one little study...there's plenty out there about fructose and how we process it differently than glucose if you just look around a bit rather than just call out "horseshit":

http://www.sciencedaily.com/releases/200…
21
Corn sugar = the individual kernels of undigested corn left floating in the toilet bowl after a weak/inadequate flush.

i.e.: "Ewwww, Brian, flush twice next time - you left some corn sugar in the bowl!"
22
I think an important thing to consider here is that corn is still the highest subsidized agricultural product in the US. We all are paying taxes to keep corn cheap enough so that companies can load more and more of it into foods, and have money to have these rebranding campaigns. Moderation is great, but I think it is tragic when we are taxed to make cheap unhealthy foods cheaper and more unhealthy, pricing out the competing ingredients for all those happy meals and cokes everyone is feeding their kids. More and more food addiction, obesity and diabetes to cost us even more as our broken healthcare system desperately tries to keep up.
23
@12, is mostly correct: sugar is sugar. However, there are minor differences due to small traces of other ingredients; no sugar is 100% sugar. These show up in things like baking or browning; for instance, you can't get a properly browned crust with beet sugar, only with cane sugar.

The problem with HFCS has nothing to do with the health of your body, but everything to do with the health of the nation. HFCS is popular because corn is massively subsidized by the government, and these subsidies have shockingly horrible consequences for our soils, our waterways, the Gulf of Mexico, and the well-being of millions of people in less-developed countries who should be growing our sugar for us, instead of just a couple of megacorporations.

That's the story that the Corn Refiners are trying to direct your attention away from.
24
Just stop subsidizing corn. In all forms.

Let the market correct itself.
25
@20 Calling horseshit on the original posters belief that this makes HFCS bad. Because it doesn't.

26
@25, want to list some sources yourself? Pretty definitive statement you're making there...
27
@12 You make good points, the obesity/diabetes epidemic is a bigger problem and ultimately the problem with the Western diet, but HFCS is so ubiquitous, most people don't realize how much sugar they are actually consuming.

I did an extra credit project for freshmen to track how many of the foods they buy have HFCS. The vegan cooks had ~25%, the ditzy girls had >90%. They had no idea that 90% of the food they ate had so much sugar. The average came in around ~60-65%. This is an easier one to fight than "Redesign your whole diet around foods that aren't federally subsidized!".
28
Info that HFCS has no negative effects on the body? Your probably smart enough to find it yourself big guy.
29
@18 It's like this: cane and beet sugar (sucrose) is a disaccharide consisting of equal parts glucose and fructose. In the absence of equal parts glucose, as in HFCS, fructose metabolism gets more complicated, resulting in excess fatty acid and triglyceride production. In other words, fructose acts more like a fat than a sugar under some circumstance. And, it's a bad fat, the kind that leads to more arteriosclerosis. That's if I'm reading this right, and remembering the easier to read press articles on the subject.

Source: http://en.wikipedia.org/wiki/Fructose
30
HFCS contains fructose and glucose in similar proportions to sucrose, but in solution rather than a single molecule. It probably doesn't make a lot of difference, but the connecting chain takes some additional energy to break, which probably accounts for some of the additional associated obesity.

What's more, the industrial processes to produce HFCS are different (and more involved) than with cane sugar, and it's quite possible that this introduces some impurities that don't exist with table sugar. Some people have claimed that mercury is among the trace byproducts, and one study found it in over have of the samples examined. The process also involves sodium hydroxide and hydrochloric acid. And government oversight to catch mistakes during this process ranges between lax and non-existent.

Add to that the anecdotal experiences (for example, my wife responded negatively to HFCS during her first pregnancy, but not sugar), and it just seems better to err on the side of safety. Especially with the economic dislocations Fnarf mentions that are caused by the corn subsidy that created the prevalence of HFCS in the first place.
31
It's the processing that's the problem not the corn itself.

well, that and the subsidies and export/import bans for sweet sweet cane sugar. this is why we have "French" Vanilla.
32
@11: Taste is taste. I prefer the taste of diet sodas to either cane or regular sodas. The objections I hear about HFCS is that it's magically unhealthier than similar sugars.
@31: What, specifically, about the processing is bad and why?
33
@24 - Will - you said something that wasn't completely asinine. Congratulations.

I actually agree with the move. While I agree with Will that the subsidy is stupid and unnecessary, I also think that the anti-HFCS is stupid. If we're going after childhood and adult obesity, and all the diseases that come with these conditions, then we should be going after sugar. Not just fructose, but sucrose. Excessive amounts of sugar in all things is bad, and while cane sugar may taste better (and it does), too much is too much.
34
@33 no, Fnarf posted almost the same thing, so he should get credit.

Even if he is a Bongo Pony.
35
Is HFCS further processed than the corn syrup sold at supermarkets? I used to eat corn syrup by the spoon as a child. It's great with cheese on toast.
36
Corn sugar = dried smegma, the kind that's gotten crumbly.
37
@35 Grocery store corn syrup is concentrated dextrose rather than a solution of fructose and glucose.
38
@36 and infected with flesh-eating bacteria
39
@37: Dextrose is glucose, and store-bought corn syrup is only about 20% glucose.
40
@19, you're close.

Corn sugar = the pus that oozes out of an infected corn or callus.
41
@23 - it's hard to single out HFCS from an environmental-impact point of view. If all the sugar we ate came from cane, the Everglades would be gone by now.
42
HFCS makes you (well, rats) fatter than sugar:

http://www.princeton.edu/main/news/archi…

and the study

http://www.sciencedirect.com/science?_ob…
43
I was looking for that one too @42 -- see that Golob? It's a problem. The whole sweet drink thing is a problem though, diet sodas could be causing type 2 diabetes even though the sugar's missing. http://www.sciencenews.org/view/feature/…
44
Studies on mice have found HFCS to be much more fattening than cane sugar. Add cane sugar to a regular mouse diet and the mouse will get fat; add the same number of calories in the form of HFCS and they become obese.

HFCS is very similar to regular cane sugar, but the small differences in chemical composition make a much larger difference than you'd expect.
45
So HFCS is only a little bit worse than bad? If trans fats are Hitler, HFCS is Saddam Hussein?
46
I think FDA didn't allow what they want. So happy to hear that they didn't agree with what they like. Fructose is harmful to our health that's why they don't deserve that labeling. Here's a good article and video about it - http://articles.mercola.com/sites/articl…

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