CNet says that Facebook is about to push hard on a commenting system that they want to become the internet standard.
Facebook is planning to launch a third-party commenting system in a matter of weeks, according to multiple sources familiar with the new product. This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon.
The company is actively seeking major media companies and blogs to partner with it for its launch, part of a bigger media industry move spearheaded in part by the recent hires of Nick Grudin and Andy Mitchell, media business development executives with respective track records at Newsweek and The Daily Beast
The plus side that many mainstream publications will immediately see is: Way fewer trolls. (Unless trolls create separate Facebook accounts specifically for trolling.) There are already businesses that do this sort of comment management, most notably Disqus. I can't stand Disqus for a bunch of reasons, but the first is that it makes mobile comment reading virtually impossible. I much prefer a simple comment thread that doesn't employ third party providers (like Gawker and, yes, The Stranger) because it makes the comments a part of the article, rather than a clumsy addendum. (I prefer Engadget to Gizmodo, for example, but I only read Gizmodo on my phone now because Disqus's Engadget comment threads are an impenetrable thicket of reply-tos that take forever to load on my phone, if they ever load at all.)
I consider comment threads to be part of the content now, as essential in their own way as the post that they're commenting on. But for most media companies, comments are at best a necessary evil; throwing them over to Facebook removes a lot of the hassle. I expect this will take off in a huge way once it launches.