He gets deep:

Commercial rap usually presents the rapper as the object of indirect desire. What I mean by this: The ideal subject for this kind of rapping is a young man who wants to be the rapper because the rapper has such easy access to so many desirable things, particularly women with big butts and breasts. This is the essence of mainstream rap videos. The rapper is in a world you want to be in, and so the subject of this video and music, you, wants to be the rapper, the one who gets to fuck all of these beautiful and curvy babes and drive all of these big and environmentally destructive automobiles—the rapper as the object of indirect desire. (Few rappers are the direct objects of desire—Lil' Kim comes instantly to mind.) In the underground, it's more about identifying with the listener. The rapper presents his/her reality as having commonalities with others in the world of ordinary happenings. Few of us in the world often find ourselves surrounded by a bevy of horny and ass-heavy women or with the funds to keep a massive car fueled. But we do find ourselves dealing with what The Good Sin deals with: trying hard to be faithful to the one you love.

Read it all here.