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I imagine that bodybuilders are about as attractive to women and homosexuals as women with tits hanging to their knees are to me.
The commercial was rather artistic. The guy himself is clearly attractive, but nothing about the commercial or the way the guy was presented got me hot and bothered.
I say that, but I still lust after Matt Bomer and the guys on Glee. Hypocrit? Guilty.
I'd rather have a smiling bearish guy with no underwear, personally.
So sorry gay guys, you are not the target audience.
But men (straight) don't like to look at other men, but do look to look at women in ads to see where their mate "ranks".
Although I think that information is out of date, and today's straight male looks at his sex for the same reason...judging the competition...especial since modern females are far more into guys' looks than ever before.
And that's today's edition of Straight Perspective from SLOG!
Speaking as a straight female, let me say that women do not 'like' looking at ads featuring 18 yr old, overbuilt, underweight girls and we certainly don't 'like' comparing ourselves with that - but - we don't have any choice. Ads featuring this 'ideal' are the norm, and cannot be escaped, no matter the product being sold. Women's magazine? Check. Men's magazine? Check. Ballpoint pen? Check. Kellogs? Check. La-Z boy rocker? Check. Car ad? Check ...
To which, my male friends will say, "well, sex sells." Okay. Cool. But women wanna 'buy' too. So here we have a nice little gift for the straight girls and gay boys out there ... and yet nearly ever person posting here, and Dan, find something to bitch about. Sheesh.
Enjoy it, people! What the fuck part of perfectly sculped abs, pecs and shoulders wrapped in flawless, hot young flesh do you have a problem with?
I wouldn't say it looks like an exoskeleton, but he's so immaculately groomed and serious and flawless that he barely looks human. More like a lifelike mannequin or a CGI model.
So, no, not hot.
The "perfectly sculped abs, pecs and shoulders wrapped in flawless, hot young flesh" part.
It's just not everybody's cup of tea. I, like many members of the evergrowing bear community, prefer mature men with 15 to 40 extra kilos.
Thanks for posting that! And yeah, that CK commercial did diddly squat for me.
I was a bit confused and even a little grossed-out by the oily turbine or whateveritwas.
@33 Thank you for that. Pretty guys acting like people and even being funny adds a lot to their attractiveness, doesn't it?
Am so glad I'm not the only one who thought the CK ad looked like some kind of CGI über man....agree with many of the above, it was too cold and detached to be sexy.
If you had 0% body fat you wouldn't be smiling, you'd be dead.
When you are nekkid you aren't wearing those pesky underpants with logos anymore.
He's too ripped for my tastes as well. A bit of subcutaneous fat wouldn't hurt!
This CK add seemed unremarkable to me. Lately, I've become accustomed to seeing humans presented as though they were made from molded plastic, too slick to be flesh-and-blood. It looks cold and leaves me cold. But it isn't just his body that gives that impression: it's the lighting, the lack of background, the fact that he's chopped up into discreet chunks/views. It's as a much a factor of the production as it is of the model that the whole thing is sterile, arid, and (to me) sexless.
And in real life, if I were to have the opportunity to bed someone with a body like that (non-existent), I would likely just feel intimidated and ultra self-conscious about my own.
Though I feel it would be perfect for selling powerful cars. Why ? Don't know.
@33 Thanks for that link. I found the doctor Rothaford Gray to be the hottest of all.
+action-movie-derived alternation of slow/fast motion
+impossibly perfect model
+motor-rhythm driven soundtrack
+unfriendly glaring facial expression
+traditional bodybuilding and training poses
An ad that seems more designed around intimidation ("I will crush you in the upcoming sporting event I am clearly training for") than seduction. Made me think of the Russian boxer from Rocky IV.
I'm guessing the intention was to tap into guys' physically competitive streaks (already active at the moment due to watching the Super Bowl) and use the ad to more or less "issue a challenge" to the viewer. Less "this underwear is necessary for you to be this sexy man" and more "this underwear is necessary for you to BEAT this sexy man."
Pretty forgettable out of context, but I wonder if CK's seeing any results.
I found the whole thing very artistic (except for the waist band that has the tacky brand label on it. But who's going to pay for a professionally produced film to be played on the superbowl if they can't plaster their brand over it?
And what @21 says; (target audience is straight men).
Anthony had me until the way over-pumped bicep for "C", which was kind of gross. The doctor was the sexiest (thank you, credits!) and what a wonderful voice he had.