The commercial was rather artistic. The guy himself is clearly attractive, but nothing about the commercial or the way the guy was presented got me hot and bothered.
this ad wasn't targeted for me; not even a bit (figured it was for females... somehow). but the Duluth underwear ad... cartoon guys in underwear vises http://www.ispot.tv/ad/7dG1/duluth-tradi… ...now yer talk'n.
i want to know why all these models , boys and girls always seem so angry. If I had 0% body fat, was under 30 and had an 8 pack and skin that didn't sag, I would smile a lot more than that guy!
@12: I believe there is actual science that most straight men go through a period of approximately 18 months when neither their mother nor their significant other buys them underwear, and they have to buy it for themselves.
So sorry gay guys, you are not the target audience.
I just wish men's underwear didn't have a stupid, stupid "Logo Band" waistband. Women's knickers don't have these, in the vast majority - because it ain't sexy. But the vast majority of men's do.. and they look STUPID. I don't want to be advertising for some posh design firm when I'm nekkid and getting frisky. :P
No gays in our house, but we do have eyes and I'm not afraid of art. My wife didn't say anything about it, and we were talking about the other ads. I thought it looked like CGI rather than actual people. Wasn't it supposed to?
I've read that women (straight) like to look at other women in ads, but mainly for comparison with themselves.
But men (straight) don't like to look at other men, but do look to look at women in ads to see where their mate "ranks".
Although I think that information is out of date, and today's straight male looks at his sex for the same reason...judging the competition...especial since modern females are far more into guys' looks than ever before.
And that's today's edition of Straight Perspective from SLOG!
@23 Bingo. It looked like a moderately expensive special effect, not a person. Fell abs first into the uncanny valley and stayed there. No lust because it's not real. No aspiration to purchase because it's not real.
No gays in our house. (I identify as bi or "mostly straight" but I'm a girl so that doesn't count.) The discussion we had was "why no hair?" I opined that Dan likes the twinks, so he might be the target audience. Sorry to hear that I was wrong on this one.
What is the point of an underwear ad when I spend half my time looking at the parts of the model not covered up by underwear and the other half wondering whether they're trying to sell my a faucet and assorted bathroom fixtures? What was that thing?
Speaking as a straight female, let me say that women do not 'like' looking at ads featuring 18 yr old, overbuilt, underweight girls and we certainly don't 'like' comparing ourselves with that - but - we don't have any choice. Ads featuring this 'ideal' are the norm, and cannot be escaped, no matter the product being sold. Women's magazine? Check. Men's magazine? Check. Ballpoint pen? Check. Kellogs? Check. La-Z boy rocker? Check. Car ad? Check ...
To which, my male friends will say, "well, sex sells." Okay. Cool. But women wanna 'buy' too. So here we have a nice little gift for the straight girls and gay boys out there ... and yet nearly ever person posting here, and Dan, find something to bitch about. Sheesh.
Enjoy it, people! What the fuck part of perfectly sculped abs, pecs and shoulders wrapped in flawless, hot young flesh do you have a problem with?
I wouldn't say it looks like an exoskeleton, but he's so immaculately groomed and serious and flawless that he barely looks human. More like a lifelike mannequin or a CGI model.
Hard, bumpy six-pack abs look and feel arachnid. I like a firm belly on a man, but with some fat under the skin and some fur on it to make a soft, cozy spot for me to rest my cheek.
Isn't Mr Klein the sort of highly irritating straight person (who might well qualify for a certain word I shan't use) whose idea of What Will Attract Gay Men is about as accurate as those writers of Sex Tips For Women About How to Drive Their Men Wild in Bed?
Am so glad I'm not the only one who thought the CK ad looked like some kind of CGI über man....agree with many of the above, it was too cold and detached to be sexy.
Not the hottest Calvin Klein model I've seen -- Marky Mark got me through adolescence, and this new guy has got nothing on Mehcad Brooks or Kellan Lutz -- but I wouldn't kick him out of bed.
I wish you would not post images like this on your blog. Gay men are saturated by muscular archetypes. Probably like some others, it erodes my self-esteem.
Looks like they were trying to find a way to de-gay and de-feminize (as in "vulnerable", "object to be taken") the guy in the ad to make it clear that it's not for titillation, but for selling of manly underwear. Pretty successful - comparing his body to a well-oiled machine in stark colors and sharp angles. But I'm sure someone found it to be good wank fodder.
Thank you, #33. Though there could have been some slightly older and "ethnic-y" looking men in there, too.
This CK add seemed unremarkable to me. Lately, I've become accustomed to seeing humans presented as though they were made from molded plastic, too slick to be flesh-and-blood. It looks cold and leaves me cold. But it isn't just his body that gives that impression: it's the lighting, the lack of background, the fact that he's chopped up into discreet chunks/views. It's as a much a factor of the production as it is of the model that the whole thing is sterile, arid, and (to me) sexless.
And in real life, if I were to have the opportunity to bed someone with a body like that (non-existent), I would likely just feel intimidated and ultra self-conscious about my own.
Is it a real boy or just an image? The NYT claims it's a model named Matthew Terry, this guy: http://www2.pictures.zimbio.com/gi/Parke… but it looks like animation to me. A still on the back page of the sports section had him modestly covering his navel with his too perfect wrist. If the idea is to get me to buy undershorts it failed, I think they just want to get publicity for their brand in general.
I enjoyed as well, though the video @33 was more entertaining for me :-) I lean towards the lean and built, but while he is fun to look at, I didn't take the mental step of "want to do more than look at"...
Super-dramatic "presentation" lighting
+action-movie-derived alternation of slow/fast motion
+impossibly perfect model
+motor-rhythm driven soundtrack
+machine imagery
+unfriendly glaring facial expression
+traditional bodybuilding and training poses
=
An ad that seems more designed around intimidation ("I will crush you in the upcoming sporting event I am clearly training for") than seduction. Made me think of the Russian boxer from Rocky IV.
I'm guessing the intention was to tap into guys' physically competitive streaks (already active at the moment due to watching the Super Bowl) and use the ad to more or less "issue a challenge" to the viewer. Less "this underwear is necessary for you to be this sexy man" and more "this underwear is necessary for you to BEAT this sexy man."
Pretty forgettable out of context, but I wonder if CK's seeing any results.
My reaction to this ad was 'wow,' not a sexual 'wow,' but a 'this is what the sculptural potential of the human species is,' and a 'wow nature is amazing.'
I found the whole thing very artistic (except for the waist band that has the tacky brand label on it. But who's going to pay for a professionally produced film to be played on the superbowl if they can't plaster their brand over it?
And what @21 says; (target audience is straight men).
@33:
Anthony had me until the way over-pumped bicep for "C", which was kind of gross. The doctor was the sexiest (thank you, credits!) and what a wonderful voice he had.
I imagine that bodybuilders are about as attractive to women and homosexuals as women with tits hanging to their knees are to me.
The commercial was rather artistic. The guy himself is clearly attractive, but nothing about the commercial or the way the guy was presented got me hot and bothered.
I say that, but I still lust after Matt Bomer and the guys on Glee. Hypocrit? Guilty.
I'd rather have a smiling bearish guy with no underwear, personally.
So sorry gay guys, you are not the target audience.
But men (straight) don't like to look at other men, but do look to look at women in ads to see where their mate "ranks".
Although I think that information is out of date, and today's straight male looks at his sex for the same reason...judging the competition...especial since modern females are far more into guys' looks than ever before.
And that's today's edition of Straight Perspective from SLOG!
Speaking as a straight female, let me say that women do not 'like' looking at ads featuring 18 yr old, overbuilt, underweight girls and we certainly don't 'like' comparing ourselves with that - but - we don't have any choice. Ads featuring this 'ideal' are the norm, and cannot be escaped, no matter the product being sold. Women's magazine? Check. Men's magazine? Check. Ballpoint pen? Check. Kellogs? Check. La-Z boy rocker? Check. Car ad? Check ...
To which, my male friends will say, "well, sex sells." Okay. Cool. But women wanna 'buy' too. So here we have a nice little gift for the straight girls and gay boys out there ... and yet nearly ever person posting here, and Dan, find something to bitch about. Sheesh.
Enjoy it, people! What the fuck part of perfectly sculped abs, pecs and shoulders wrapped in flawless, hot young flesh do you have a problem with?
I wouldn't say it looks like an exoskeleton, but he's so immaculately groomed and serious and flawless that he barely looks human. More like a lifelike mannequin or a CGI model.
So, no, not hot.
The "perfectly sculped abs, pecs and shoulders wrapped in flawless, hot young flesh" part.
It's just not everybody's cup of tea. I, like many members of the evergrowing bear community, prefer mature men with 15 to 40 extra kilos.
Whew.
Thanks for posting that! And yeah, that CK commercial did diddly squat for me.
I was a bit confused and even a little grossed-out by the oily turbine or whateveritwas.
@33 Thank you for that. Pretty guys acting like people and even being funny adds a lot to their attractiveness, doesn't it?
Am so glad I'm not the only one who thought the CK ad looked like some kind of CGI über man....agree with many of the above, it was too cold and detached to be sexy.
If you had 0% body fat you wouldn't be smiling, you'd be dead.
@22:
When you are nekkid you aren't wearing those pesky underpants with logos anymore.
He's too ripped for my tastes as well. A bit of subcutaneous fat wouldn't hurt!
This CK add seemed unremarkable to me. Lately, I've become accustomed to seeing humans presented as though they were made from molded plastic, too slick to be flesh-and-blood. It looks cold and leaves me cold. But it isn't just his body that gives that impression: it's the lighting, the lack of background, the fact that he's chopped up into discreet chunks/views. It's as a much a factor of the production as it is of the model that the whole thing is sterile, arid, and (to me) sexless.
And in real life, if I were to have the opportunity to bed someone with a body like that (non-existent), I would likely just feel intimidated and ultra self-conscious about my own.
Though I feel it would be perfect for selling powerful cars. Why ? Don't know.
@33 Thanks for that link. I found the doctor Rothaford Gray to be the hottest of all.
+action-movie-derived alternation of slow/fast motion
+impossibly perfect model
+motor-rhythm driven soundtrack
+machine imagery
+unfriendly glaring facial expression
+traditional bodybuilding and training poses
=
An ad that seems more designed around intimidation ("I will crush you in the upcoming sporting event I am clearly training for") than seduction. Made me think of the Russian boxer from Rocky IV.
I'm guessing the intention was to tap into guys' physically competitive streaks (already active at the moment due to watching the Super Bowl) and use the ad to more or less "issue a challenge" to the viewer. Less "this underwear is necessary for you to be this sexy man" and more "this underwear is necessary for you to BEAT this sexy man."
Pretty forgettable out of context, but I wonder if CK's seeing any results.
I found the whole thing very artistic (except for the waist band that has the tacky brand label on it. But who's going to pay for a professionally produced film to be played on the superbowl if they can't plaster their brand over it?
And what @21 says; (target audience is straight men).
http://www.cnn.com/video/?hpt=hp_c4#/vid…
Anthony had me until the way over-pumped bicep for "C", which was kind of gross. The doctor was the sexiest (thank you, credits!) and what a wonderful voice he had.