That ad makes it look like Beer = "The Safer Choice"

Oh my God, you're right. That's a terrible ad.

1. Unzip fly
2. Pull out dick
3. Step on dick

Missed opportunity here, with a confusing message...

If it's any consolation, the image in the post is from the Change.org page, and the image on the actual billboard.....is just as confusing: http://deadspin.com/pro-pot-billboard-er…

David - thanks for the follow up of the actual billboard, which is quite a bit better (they can reel in that dick now...)

You've got to highlight the marijuana reference more, which they've done in the billboard, but maybe don't make that beer look so inviting.

It is confusing, but how I read it was sort of a silent 'fuck you' to the nfl. Their big sponsors are beer companies, and alcohol as well all know is much more dangerous than cannabis. So they're trying to play up the hypocrisy of the nfl.

But, as is pointed out, they don't do a very good job of it. The beer pic is looking too good, too enticing, too benign.

Men who make millions playing a game don't need my help.

It is important that when NFL stars rape and murder people, they are intoxicated on nothing but alcohol. If they raise dogs for fighting, there shouldn't be a trace of THC in their systems, or they may be kicked out of the game.

Hm. Well, kudos to them for touting the fact that MJ is safer that alcohol. One step backwards for a poorly designed ad campaign. *sigh*

Hey, we're all in the very first stages of this whole process. Mistakes will be made. Lots of them. But we're moving in the right direction. That's what's important.

I don't know Colorado law, but they may not be allowed to even allude to marijuana in public advertising. There's probably a more clever way illustrate their point, but I'm guessing they went in-house on this. (note to people in this situation: if you're considering adding drop shadow to "jazz up" a design, don't.)

The idea that NFL dudes can't smoke is pretty sucky. It probably has as much to do with "sending the right message to the kids," and all that crap, than anything.

Doug, it is illegal to advertise the sale of marijuana; whether this falls into or out of that category is open for debate. Let's face it, this is a whole new area of law. There's absolutely no case law on any of it yet.

I'm going to go way out on a limb and assume the media company that owned the billboard asked their army of lawyers if this was cool before they sold the campaign.

I mean, now I know where I can advertise a Denver area weed store to bazillion football fans. When wouldn't NBC or FOX cut away to a shot of that billboard? We had to invent Seattle-style dogs before they'd stop showing Pike Place Market fish throwers and the Space Needle when the Hawks play Sunday or Monday night.

I can't wait to see John Elway and (the ghost of) John Denver getting Rocky Mountain High plastered all over ESPN.