Blogs Apr 3, 2014 at 2:37 pm

Honey Maid Doubles Down on Support for Same-Sex Parents

David Schmader
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Comments

1
It's just a cracker right?
on April 3, 2014 at 12:29 PM Report this
2
A gay-friendly cracker, but yes.
David Schmader on April 3, 2014 at 2:28 PM Report this
3
this makes my heart happy
shandawg on April 3, 2014 at 3:02 PM Report this
4
Honey Maid should marry Honey Badger and produce delicious, nasty-ass graham cracker badger babies who don't give a fuck what bigots think.
MemeGene on April 3, 2014 at 3:08 PM Report this
5
Love. It.
Beth on April 3, 2014 at 4:34 PM Report this
6
That is an awesome response by Honey Maid. Probably even better than Ford's response to that arrogant Cadillac commercial.

Well done!
Reverse Polarity on April 3, 2014 at 4:46 PM Report this
7
Honey Maid has crafted one of the finest responses to hateful backlashes that any organization has received.
ultrasuedecushion on April 3, 2014 at 5:08 PM Report this
8
Beautiful. Thank you for sharing that.
Alice Dreger on April 3, 2014 at 6:00 PM Report this
9
This is a golden age, where there's immense buying power in the hands of pro-gay people and still enough haters that you can still make an impression as a company by displaying what are increasingly entry-level vaguely progressive values.
Orsh on April 3, 2014 at 7:05 PM Report this
10
I'm totally gonna make something with their graham crackers this weekend. Haven't bought them in years. I'd encourage you to do the same.

@4 - You are awesome.
sperifera on April 3, 2014 at 10:29 PM Report this
11
@9 And yet no one else is doing this to the same degree of dedication. Watch some more of them. And cheer up.
on April 4, 2014 at 2:59 AM Report this
12
I don't think I will ever understand the motivation that drives someone to write and complain about something they don't like in an advertisement. Surely a 30-second commercial is easy to ignore. How does the display of ordinary people doing their everyday thing cause folks to burn with such righteous indignation?

I see ads that offend me all the time. There's the Facebook ad for a printer that shows, as a sample business card, one for Patrick Bateman of Pierce & Pierce. That's disturbing. There are tons of ads that objectify women. Hell, the ad on this very web page is one for Indoor Gardening Expo that mostly features the bottom half of a young woman wearing short shorts and galoshes. I have never, however, been motivated to write and complain.
Charlie Mas on April 4, 2014 at 7:15 AM Report this
13
The Honey Maid brand was introduced by the Pacific Coast Biscuit Company of Seattle in 1925.
kk in seattle on April 4, 2014 at 8:03 AM Report this

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