This is a golden age, where there's immense buying power in the hands of pro-gay people and still enough haters that you can still make an impression as a company by displaying what are increasingly entry-level vaguely progressive values.
I don't think I will ever understand the motivation that drives someone to write and complain about something they don't like in an advertisement. Surely a 30-second commercial is easy to ignore. How does the display of ordinary people doing their everyday thing cause folks to burn with such righteous indignation?
I see ads that offend me all the time. There's the Facebook ad for a printer that shows, as a sample business card, one for Patrick Bateman of Pierce & Pierce. That's disturbing. There are tons of ads that objectify women. Hell, the ad on this very web page is one for Indoor Gardening Expo that mostly features the bottom half of a young woman wearing short shorts and galoshes. I have never, however, been motivated to write and complain.
Well done!
@4 - You are awesome.
I see ads that offend me all the time. There's the Facebook ad for a printer that shows, as a sample business card, one for Patrick Bateman of Pierce & Pierce. That's disturbing. There are tons of ads that objectify women. Hell, the ad on this very web page is one for Indoor Gardening Expo that mostly features the bottom half of a young woman wearing short shorts and galoshes. I have never, however, been motivated to write and complain.