This Is an IKEA Ad

Comments

Anybody read Swedish? I say the jury is out until we read the punch line, but no, it still won't sell ME much furniture.

BG on September 15, 2014 at 9:39 AM

It says "About time you moved away from home" in Norwegian so I guess furniture for teens planning to move out from their parents flats?

JensR on September 15, 2014 at 9:40 AM

I was thinking how much I like the bookcases.

fletc3her on September 15, 2014 at 9:40 AM

It's not Swedish it's Norwegian and I read both (since I'm Swedish) :)

JensR on September 15, 2014 at 9:40 AM

First rule of parenting: teenagers are always wrong.

ScrawnyKayaker on September 15, 2014 at 9:44 AM

it's selling the furniture. duh.

Max Solomon on September 15, 2014 at 9:47 AM

I'm still trying to work out how their scene was going to play out. Are we talking the fork or the handle being jammed into the ass?

truck on September 15, 2014 at 10:04 AM

Check out "The Bothersome Man" (2006)

It's about a world where every aspect of life has been transformed into IKEA consumerism with only a very few discontents.

https://www.netflix.com/WiMovie/70075849…

Supreme Ruler Of The Universe on September 15, 2014 at 10:07 AM

I kind of like the parents giggling. It seemed like the giggle of "well, I can't do the stuff I normally do with my kids, which is pretend I'm not a sexual being."

I don't know the product, though.

skyweaver on September 15, 2014 at 10:08 AM

This is my favourite Ikea Ad..

https://m.youtube.com/watch?v=tWU0CGfj-S…

ferret on September 15, 2014 at 10:11 AM

This German Ikea ad was the best.
http://youtu.be/AIf1fydxrfo

sirkowski on September 15, 2014 at 10:23 AM

@10 Hivemind.

sirkowski on September 15, 2014 at 10:24 AM

https://www.youtube.com/watch?feature=pl…

Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn on September 15, 2014 at 10:24 AM

The picture over the junk bit was done better in "A Fish Called Wanda"...

pg13 on September 15, 2014 at 10:41 AM

@16, It's the opposite, actually.

The tagline says Time to move away from home?

on September 15, 2014 at 11:06 AM

@11, what's best are the comments from Swedish people basically saying they don't see what's so funny about the add, that's actually how they celebrate it.

Fortunate on September 15, 2014 at 11:38 AM

"Time to move out?" basically.

ForkyMcSpoon on September 15, 2014 at 11:40 AM

What the holy motherfuck!

HeySparky on September 15, 2014 at 11:55 AM

@3: I think we have those bookcases.

And ... um .... that pitchfork.

originalcinner on September 15, 2014 at 12:00 PM

Haha, yes, @2 is right, it means "About time to move away from home?" in Norwegian. (I'm American but I speak Norwegian via living in Oslo and having a Norwegian boyfriend/inlaws.)

The meaning is very obvious if you live here. In Oslo(/Scandinavia.../Europe?), Ikea is the cheapest furniture by far you can get your hands on. So Ikea's the first stop after moving out for most people here! It was my first stop after moving to Oslo, I must admit. It's not the prettiest or most unique stuff, but it beats having nothing, and "regular" furniture will break the bank in Oslo. :)

fireinthepriory on September 15, 2014 at 1:00 PM

It's Sweden, the kids probably joined in the fun

matt! on September 15, 2014 at 1:14 PM

The American Gothic nod was cute, even reversed the roles (in this context, it would have cast a very different vibe if they hadn't.)

Dougsf on September 15, 2014 at 1:21 PM

@2 - Thank you!

Pridge Wessea on September 15, 2014 at 1:48 PM

@22 - My first real furniture was from IKEA too. It's almost a rite-of-passage.

Pridge Wessea on September 15, 2014 at 1:50 PM

Ads from other countries always seem strange by our American sensibilities.

Write or Wrong on September 15, 2014 at 1:56 PM

I love the Scandinavians. They have a fucking sense of humor. How many heads would explode if anything remotely like that aired in the States?

Ophian on September 15, 2014 at 2:54 PM

After kibbitzing around with Google Translate, I can report that the translation of the phrase if it's Danish has more of an edge than if it's Norwegian.

"High time to leave home."

Indeed.

Brooklyn Reader on September 15, 2014 at 3:46 PM

@2 and all, thanks for translating! It makes it funny, but still quite over the top to sell furniture. I think the PARENTS need to get the message more than the kids do! (Time for the KIDS to move out?)

BG on September 15, 2014 at 5:34 PM

Clearly, they're selling picture frames. You'll want several (from Ikea!) handy when your teens catch you in flagrante delicto.

kk in seattle on September 16, 2014 at 12:18 AM

GTranslate agrees with @2, "Time to leave home?"

Clearly the idea is that the teens should get an apartment. And, as we know from the Jonathan Coulton, IKEA is the company that furnishes tiny little apartments for college kids. (Certainly that's consistent with my own experience.)

Auros on September 16, 2014 at 1:31 PM

It's time for Mom to stop smoking, is what.

on September 16, 2014 at 9:07 PM

This Is an IKEA Ad

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