Comments

1
Die, P-I! Die! Die already for the love of God!
2
and out of the ashes a phoenix will be born. The newly christened Union-Record
3
Gross ... why did I click on Comments?

Nice post though, Eli.
4
The Union-Record is dead. Go Big Red.
5
I don't understand. If Pro Publica and crosscut.com already exist but are struggling, how is this going to work? What is it exactly that are they going to do differently??
6
Not to be too much of a killjoy, but somehow I imagine there are going to be a number of casualties in the professional journalism world before someone figures out the right business/non-profit model to work on.

I would be wonderful to see the P-I become the nation's first old- to new-media success story, but I'm not holding my breath.

the P-I is dead! Long live the P-I!
7
Where is the money - ads.

What kind of ads - well, other services bled off cars and houses.

Where else is the money - stuff people buy.

Why buy a paper - for the comics and cartoons and horoscopes, plus local news and pics.
8
The Hearst corporation has badly blown it, again. The death of the P-I was sadly inevitable. It had been on corporate life support for years.
But in trying to keep a Web presence in Seattle, Hearst allowed the demise of the dead tree edition of the PI to be the focus and ran away from the proud traditions of journalism. Instead of trumpeting that the PI would continue to live on the Web, and that the globe would still be spinning over an albeit smaller newsroom, Hearst instead devalued the one asset the new Web PI had - its brand name.
How is it that a media corporation cannot understand basic marketing and business principles?

Please wait...

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