He`s releasing them as Travel Bugs? Noooo! Ordinary TBs made from crap people find around their houses disappear into the ether remarkably quickly. Something awesome like a story will vanish even faster!

Geocaching has been used as an advertising venue before, but tends to have little impact. Jeep had a promotion for a few years that involved finding little toy Jeeps in caches, and the marketing team for the "Planet of the Apes" movies hid a few caches around the world during the lead-up to the film`s release. i doubt anyone outside the geocaching community paid any attention to these things. Use of geocaching as a marketing venue is innovative but a bit of a cul-de-sac - it`s new, but it doesn`t go anywhere.