When you have an iPad, every eBook looks like a candidate for HTML5.

That said, I think gaming will port fairly easily, and the dumping of formats that don't work well on eBooks was a wise one by Apple.

I can easily see a simple Flash-style game promotion for an upcoming book. They could be the next promotional strategy after the movie-style trailers for books.

Of the top of my head, I can see a find-item game promoting the next Dan Brown novel, a tiny survival horror game acting as a prequel for the next Laurel Hamilton novel, or a Cooking Mama-style series of minigames for Tom Douglas' next cookbook.

@2: A Hide the Sausage Game would be more appropriate for a LKH book ("Put Giant Tab A into my Slot B" writing at it's worst, with animal anatomy).

If this would bring back more of the Lone Wolf style books, I'm all for it.

Ugh, I hope ebooks don't become some sort of multimedia content-free pablum. Per bit of information conveyed it costs way more to make a movie than a book, so I don't really see that as a beneficial move. When I saw Jobs's iPad New York Times presentation I thought "wow, they really don't get why people aren't reading as much newspaper" - I don't think it's that TV/radio/internet news is more flashy and exciting. I think it's a convenience thing, and the difference between sitting down and actively doing news to the exclusion of all else, vs. fitting it in during and alongside other activities.

And ePub may be the most common format for books to be put in, but what's the most common format of a sold ebook? That's the measure of success.

Well, according to Infoworld and a number of other magazines online, it looks like there will be lots of iPad games and iPad eBooks, and pretty much everyone is jumping ship rapidly.

Content is king. People know that if they have music on the iPod they get revenue (even though you can port it from non-DRM sources), and the same goes for eBooks and games for the iPad.

The total eBook market before the iPad won't go away, it will just become an afterthought, kind of like when the iPod came out.