I love the DRAMATIC STAGING of the watch as if to say, "ancient cultures regularly buried their dinopoo watches for intrepid future explorers to find".
It isn't "really" poop, guys, it's petrified. All the poop was gone millions of years ago. Still, it does bring to mind the old saying about a fool and his money.
I am ashamed to say that because of my 33-year love affair with dinosaurs, I think this watch is super-cool. Not $11,290-super-cool, but if it were say, $50-$100 I would totally buy it.