Comments

1
It's also a completely unoriginal gimmick. Which, I guess is kind of appropriate, given that it's the publishing industry.
2
Wow. You realize that "brainless feel-good marketing frippery" is mega-redundant, right? It's all right there in the word marketing.

I was wondering why, as she read the roll the first time through, that the emphasis seemed all wrong, like she was reading it in the wrong order or something.

I have a powerful suspicion that no one involved in the production of this video has read a book since college, if then, or anything longer than an article in Vice Magazine. A roomful of Nathan Barleys, in other words.
3
I'll be on the lookout for places to use "frippery".
4
@3, tangential to Paul's topic, but "frippery" is indeed a fine word. My grandfather used the similar word "flummery" to refer to anything pleated, tufted, fringed, tasseled, etc. that my grandmother used to dress up the house--pretty much anything but leather upholstery and roll-up windowshades. Checking the dictionary, it seems as though frippery might have been slightly closer to what my grandfather was getting at, and flummery to what Paul intended--but either is a tasty choice. Maybe Eli or Brendan or whoever's been doing the occasional etymological posts will pick it up.
5
I cannot stand by while the good name of Fripp is being diluted to mean nothing but "wankery".

The man is a staple of our times! Our times are not puncuated by wankery!
6
I'm all for British accents in theory, but man, some of them are so annoying. "I dohn cahhhh"? "Lady Gargar"? God almighty. My ears are crying.
7
Just wanted to say thanks for introducing me to the word frippery! That's just made my day.
8
That's odd, I watched the video, but I still don't know how to sell books to people.

I do, however, know how to compare Lady Gargar and Ghandi.
9
You're missing the entire point of the video, as consumers we're bombarded with bullshit all day long, and if you read even half the posts on consumerist (and really, only half cause the other half is complete shit) you'd understand that there's a large group of consumers extremely pissed off about the way artists are treated, the way media is sold to us, and the ways the industry wants to slow down or stop the movement to digital because of pirates...ARRRRRRG they ruin everything don't they?

It's not that I don't want to buy shit, it's not that I don't put a value on art, I just like a very specific kind of art that I don't see advertised to me anywhere. Couple the fact that many of the largest corporations we have donate to political funds, like Comcast and it's defense investing or AT&T and it's war mongering, there's no accountability to marketing. While some may say it's impossible to hold advertisers accountable, I'd just call those people lazy. It's not that I don't want to give good ideas money, but when the iphone values 3000 ifart applications over a NiN "f bomb", and there is little to no alternative, there's a huge base of people desperately wanting for something big to happen in publishing. We need a culture of creativity and sharing, not litigation and mass advertising. Maybe it's an ideal fantasy world no one should expect, maybe someone will see this demand and meet it.

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