Blogs Apr 8, 2010 at 8:59 am

"Sorry for Making You Hear All About My Upsetting Sex Life. Please Buy Nike."

David Schmader
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Comments

1
The genius that ad creators squander selling garbage may be the greatest tragedy of modern history.
Dominic Holden on April 8, 2010 at 9:06 AM Report this
2
Didn't Earl Woods fuck around on his wife too? Shut up and play golf, dude.
DOUG. on April 8, 2010 at 9:36 AM Report this
3
Ugh. I don't really care about his sex life one way or the other, but the response to the whole thing is making me queasy.
Mugwumpt on April 8, 2010 at 9:36 AM Report this
4
OMG I laughed all the way through! Thanks, SLOG (and Tiger)!
Timmytee on April 8, 2010 at 9:38 AM Report this
5
this is disgusting.
spoiler alert on April 8, 2010 at 9:53 AM Report this
6
Well, give credit to Nike for doing something very brave and out there. But I can't imagine what made them think this was a good way to sell product.
Reverse Polarity on April 8, 2010 at 9:55 AM Report this
7
@6: Cuz' the guy is a cash cow for them, once his "public image" is properly reformed, he'll likely produce a nice profit margin for them again in the future. I believe they thought backing Tiger was the fiscally responsible thing to do.

Also, very smart marketing move leaving the questions unanswered, since apparently no one wants to hear him answer "Hot girls throwing themselves at me is awesome!", "Wow, this sure sucks." and "Don't get caught again!"
OuterCow on April 8, 2010 at 10:02 AM Report this
8
Complete and total and resounding "BOO".
Caroline on April 8, 2010 at 10:11 AM Stranger Staff
9
I think it's a great ad. If it makes us squirm, imagine what it does to Tiger. I think instead of taking the easy route of dumping Tiger like his other sponsors, Nike decided "we're going to keep you, but first you have to make this haunting ad with your dead father." It's Nike's way of making him pay, while preserving their codependent relationship.

And Dominic, honestly, the greatest tragedy of modern history? That must come as a relief to millions of Jews, Cambodians, Bosnians and Rwandans.
Joe M on April 8, 2010 at 10:15 AM Report this
10
This is creepy. Nike sucks.
sambone on April 8, 2010 at 10:18 AM Report this
11
Oh wow - that is bad. Seriously. I may have to throw my Nike sun visor in the trash now.
J-Haxx on April 8, 2010 at 10:34 AM Report this
12
what the fuck was that?

no.
sepiolida on April 8, 2010 at 10:39 AM Report this
13
@7, not just Nike. Tiger is, for better or worse, a pillar of the economy. He's put hundreds of millions of dollars, maybe more, in the pockets of thousands of Nike employees, television executives, other golfers (PGA income would be down by HALF or more without him on the tour), and who knows who else. When he held his big press conference, trading on Wall Street ground to a halt. He's the most important American of the last fifty years. Whether that's a good thing or a bad thing is, uh, up for debate.

And now he's more famous than ever before.
Fnarf on April 8, 2010 at 10:42 AM Report this
14
You're a salesman too, David.

Is there anybody working at the Stranger who understands how you make your living?
elenchos on April 8, 2010 at 10:44 AM Report this
15
This crap makes me feel sorry for Tiger, which pisses me off; I hate feeling sorry for douchebags.
keshmeshi on April 8, 2010 at 10:46 AM Report this
16
I think the ad itself is brilliant.
Michael Wells on April 8, 2010 at 11:02 AM Report this
17
i'm surprised that this surprises anyone. it's a business relationship. good on him for living a life that most can't.
34x42 on April 8, 2010 at 11:11 AM Report this
18
It's a pretty smart move by Tiger. He is in public mea culpa mode right now, and he has a ready vehicle for public statements via his Nike endorsement contract. Given his well documented economic power, he could have dictated the theme of any of his Nike ads in the past decade. (Other than the "I am Tiger Woods" campaign, can anyone remember a Tiger Nike ad?) His team may very well have come up with this ghost chastisement concept and presented it to Nike, who would have jumped at Tiger doing any ad right now. I seriously doubt Nike pushed this on him.

But yeah, it is kinda creepy.
Sir Vic on April 8, 2010 at 11:13 AM Report this
19
Tiger Woods is a sociopath.
mmennonno on April 8, 2010 at 11:14 AM Report this
20
@1 - greatest tragedy of modern history
@13 - most important american of the past 50 years

is it national hyperbole day - or missed sarcasm
myr on April 8, 2010 at 11:56 AM Report this
21
@20, no, it just means we live in a trash culture.
Fnarf on April 8, 2010 at 12:23 PM Report this
22
Tiger Woods a sociopath? WTF?

He's just rich and good looking, and can get all the tail he wants. What is sociopathic about that?
Reverse Polarity on April 8, 2010 at 1:25 PM Report this
23
really - with all that's happened in the last 50 years - Tiger Woods stand atop it all?! I can't imagine that, despite any economic impact he may have had (and how many shoes would Nike have sold with a different shill?). It may be debatable as to whether or not it's a good or bad thing that he is a large influence on the culture/economy, (I"ll go with bad) but it's absurd to me that he could even remotely be considered "the most important American" by any metric.
myr on April 8, 2010 at 1:27 PM Report this
24
@23, no other American could stop the NYSE trading floor. Not Reagan, not Muhammad Ali, not Michael Jackson, not Anna Nicole Smith (the previous "most important American" leader).
Fnarf on April 8, 2010 at 1:48 PM Report this
26
The only thing interesting about this whole entire deal is that apparently there are poeple who are shocked to discover that powerful and/or successful men like pussy.
McGee on April 8, 2010 at 1:52 PM Report this
27
@25, it's got little to do with corporate shilling and everything to do with White America's state religion: golf. Tiger (ironically mostly non-white) is single-handedly keeping golf alive.
Fnarf on April 8, 2010 at 2:19 PM Report this
28
Here's the rejected version of Tiger's commercial.
Mahtli69 on April 8, 2010 at 4:04 PM Report this
29
if you want to see something that might qualify as the genius of ad creators squandering their talent on something at least uplifting in the shilling of product see BA's ad combining Lakme's Flower Duet with some wonderful visuals:

http://www.youtube.com/watch?v=RVi6GgQBk…

myr on April 8, 2010 at 5:02 PM Report this

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