Um, all salmon, and indeed most fish, are "silvery, sleek, and all-around awesome", not just coho. At least until they head upstream to spawn. In which case coho are as non-silvery as any of them. Bright red and dull green in fact.

Carrie Brownstein may be a peachy guitar-wrangler (if it is indeed the same Carrie Brownstein), but her blind advocacy of the Marine Stewardship Council is problematic. Some have criticized them for continuing to certify Fraser River sockeye in the light of very worrisome results in that fishery, with record low returns in 2009, near-record high returns in 2010, but spectacular death rates among the ones that return. Pollution and increased water temperatures are among the culprits. MSC doesn't seem to care.

http://www.scientificamerican.com/articl…

http://www.straight.com/article-400165/v…

"MSC criticised for sockeye certification": http://www.fis.com/fis/worldnews/worldne…