Someone has clearly hired a good PR firm; promos for the game, coated with a thin veneer of "local-guy-makes good," have suddenly popped up all over the interwebs.
When someone destroys a work of man, we call him a vandal. When someone destroys a work of man that looks like a work of God's, we call him a Big Buck champion.
Some of them are even well-written:
http://deadspin.com/big-buck-hunter/