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There are sites that only recommend books they think you should read. This is no different than Oprah's book list or suggested reading lists by all sorts of different stores and organizations. I don't see anything wrong with this. I don't need Oprah to tell me what books she doesn't want me to read.
And then there's the idea of posting positive reviews of everything whether it's any good or not. That sounds like a catalog to me. A gushing description of crap so they can sell some of it before they have to mark it down too far.
Buzzfeed, being Buzzfeed will have positive reviews of every book under the sun from what it looks like...so, yeah. It will be useless.