There's a good cross-product tie-in here with the Squandr app. You need to be able to quickly and effortlessly find and meet other people who also would waste their money on packaged apples.
Basically what's happened here is that they are trying to find a way to market the smalls. Small fruit, especially small apples, are a real problem to orchards. They are worth much less per pound, and they are a burden for retail because people usually buy apples by the piece-- they sell slower. The old solution is to process the fruit-- either sliced apples (a huge market these days thanks to McDonald's and Costco), applesauce, or juice.
In other words, turning a traditionally low-value or waste product into a "value-added" product, as they say in the industry. Like how water used in food processing is repackaged as high-priced "natural artesian water" or how the runoff from cheese-making is dehydrated and resold as "dried whey product" to other food manufacturers.
I don't understand the middle choice. Apples are a pretty neat (as in clean) food to begin with, they aren't a sandwich with too much sauce. If you need napkins when you eat an apple you are bad at apples.
I voted no and agree with Megan whole-heartedly (and also loved the diarrhea line. Classic.) That said, I could also see this hip, new packaging and X-treme marketing campaign appealing to some shit-brained segment of the consumer base and causing them to eat some apples. Which would be a good thing.
*DOG MODE ENGAGED*
If I want to eat something packaged in a tube like that, I'll eat a tennis ball.
*DOG MODE DISENGAGED*
I was once so bored I bit a tennis ball.
Small apples taste better. If the stoopid packaging helps to eliminate the supermarket bias to giant, mealy, tasteless apples that would be not so bad.
This is like when they came out with individually plastic wrapped bananas a couple years ago. Luckily that seems to have gone by the wayside quickly. I just saw containers of individually wrapped dates on the grocery store shelf the other day. I feel like a container of dates is sufficient. Each one doesn't need to be wrapped too.
@6 Actually not true. They are Prem 96, a non-GMO variety of Royal Gala apples, chosen for their consistent and small size, 5-month storage time, 90% harvest rate, and flavor, and can be grown in cooler climates than many large apples. PDF here.
Sounds like an ad from 1995. All they need is Macho Man screaming at the top of his lungs.
I busted out laughing. Thank you Megan.
In other words, turning a traditionally low-value or waste product into a "value-added" product, as they say in the industry. Like how water used in food processing is repackaged as high-priced "natural artesian water" or how the runoff from cheese-making is dehydrated and resold as "dried whey product" to other food manufacturers.
If I want to eat something packaged in a tube like that, I'll eat a tennis ball.
*DOG MODE DISENGAGED*
I was once so bored I bit a tennis ball.
Where are the apples from? Wondered if these were those dastardly imported apples.
too much plastic, people!