Comments

1
5 Hour Energy has commercials telling people who are new or unsure about the product to only use a little bit and save the rest for later.
2
The best discussion of AXE, ever, was when Dalia Lithwick wore it for a week- http://www.slate.com/articles/double_x/d…
3
I prefer to say "skag" but I'm very old.
4
if only these instructions were given to perfume-wearing ladies as well.
5
It might be ridiculous, but I'm oh-so-thankful. I live in a college town, riddled with idiot Axe-wearing idiots. This whole fucking town stinks, so even if this campaign works a little...OH JOY!

(AUTO FUCKING PLAY COMMERCIALS ON THE COMMENTS SCREEN NOW?? How long till the Stranger goes under? Go ahead, tell us, we can take it...)
6
Makes me think of this Onion article.
7
Axe should be used like Aquanet. If there isn't a cloud afterward you aren't doing it right.
8
Perhaps the marketing execs feel that people overuse Axe and that makes other people not like it or assume it is too strong for them.



When I was in college Axe was just starting out, and they had people on campus every week giving out small sample bottles. We used to take them, tape the tops down and hurl it into other dorms/clusters of rooms for pranks. Axe bomb!
9
This is completely different from the "spray it in an X while doing X-TREME SPORTS" commercials they used to have.
10
Speaking of ads...can we kill the autoplay ad for Verizon? That one is fucking annoying.
11
@5

With the new calendar, the Stranger will survive on perpetuity.
12
@11 tee hee
13
Don't be an Axehole.
14
Maybe Axe could invent a spray bottle that only spritzes once for every depression of the button. You'd think the perfume industry would have invented something like that.
15
They could just stop selling it as an arasol and switch to a pump spray that portions it out more reasonably. Or they could just take the shit off the market (in a perfect world)
16
I've seen the commercials. If Axe does as it is advertised, a spritz will cause the surrounding women to lose all mental control and sexually go after the man with the special odor. It is only logical that if you use too much that it will turn the surrounding women into zombies who will rip that man apart limb from limb. Clearly this is just a safety precaution from Axe. Their product is just too good at what it was designed to do.
17
Sometimes they ask you to use their product less. Who can forget Playboy magazine's classic "...you'll go blind" campaign of the 1970s? It was considered corporate citizenship in those days.
18
Unless you're African American, in which case you should say "Ask."

BA-DUM-BUM!
19
"When was the last time a company publicly implored customers to use less of its product?"



Electric utilities have been doing it for years! :-)
20
Jesus, fuck axe and the 16-23 year old duechebags that use it half can at a time. Swiss army gets the ladies going after two pumps, not unlike me.

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