Alright, devil's advocate: wouldn't the money be better spent increasing their visibility in podcast land? I love the *idea* of them being on the air, but will that genuinely increase their audience, or just their street cred?
@1 podcasts are fine and all, but LPFM broadcasting would allow the station to better serve the community within the transmitter range and allow anyone to tune in without the inherit requirement of having an internet connection. Remember, not everyone has a computer or "smart device" that allows them to access digital media. The chance of accidentally coming across weird and interesting music on the FM dial is far more exciting and chance than a podcast.