So, when your only product is intended for kids, but kids aren't interested in them, only sad old men clinging to the tatters of their childhood, you've got a problematic business model.
The problem is that the won't accept that kids aren't their target market anymore. Those continuity-obsessed, worst-episode-ever guys are all but told to their faces that Marvel hates us. Them! I meant to say them.
I've never been a big fan of Watchmen, probably due mostly to so much of its theme being contingent on the state of the medium at the time it was written. I wasn't reading comics then, so it was never that powerful to me. From that standpoint, I can see the possibility that a sequel could actually be good; something to do now what Watchmen did then.
Unless something's changed since last I heard a few years ago, Marvel Entertainment Group is not a 'comic book company' according to their paperwork with the SEC and such. It's a company that produces toys and licenses other media. The comics themselves are officially classified as advertising.
@Fnarf: Sad old men? Dude, I'm 27. The problem is that they aren't willing to evolve their universe. I stopped reading when they brought Steve Rogers back because, c'mon, if you aren't willing to let him be dead for even a few years, what's the point? Nothing that happens in your canon is set in stone, so why should I read with bated breath? Spider-Man is unmasked, but then that's inconvenient, so it's undone. They need to learn that their readers are looking for substance rather than the constant Campbell stereotypes recycled over and over. Age has nothing to do with it.
That said, it's DC. It's going to fucking suck.
Marvel is an intellectual property farm.
Unless something's changed since last I heard a few years ago, Marvel Entertainment Group is not a 'comic book company' according to their paperwork with the SEC and such. It's a company that produces toys and licenses other media. The comics themselves are officially classified as advertising.
Second, GOOD! Marvel and DC NEEEEEED to die! The whole comics industry is fucked up. We need better, more consistent comics that FUCKING END.