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Do people still answer phones? I just let them ring.
Many people use both, depending on the circumstance. Why would it be so unreasonable to investigate the possibility of offering both options to your customers? Couldn't that increase loyalty to a physical seller vs. a format? And what might Amazon offer me as an incentive, as a seller?
I admit, it may or may not be the right decision for any particular indie seller, but seems narrow-minded and potentially self-defeating to handle things the way they're cited in the article. Evolution can be a good thing.
Yes, this is Greekazon.
I have this horse I'd like to bring around. You can put it inside your store. You know, leave it there for the weekend to bring in customers. That sort of thing.
@5: What's the long-term revenue stream available to the indies for doing this? Do they get five bucks from each unit sold (which are already loss leaders for Amazon)? Do they get a cut of each sale made from that unit sold in their store in perpetuity? I can't imagine many scenarios where it makes sense to actively market your competition's entire storefront in a box.
This has little to do with format, IMO, and everything to do with answering what's in it for me. Why bother if all you get is scraps from an affiliate program.
As far as ebook sales, I don't know enough about the indie online book business to have an answer to this, but what do they make off of online sales and would they convert at a higher rate if they sent customers to buy at Amazon and collect a commission that exceeded their current earnings? Could I find a way to get them to send me traffic if I agreed to this?
Again, I understand why Amazon is a sore subject for small bookstores but the fact is that ebooks aren't going away and while it's noble to give them the finger, it doesn't mean it's smart for business. I would think it would be in the best interest of at least some of these owners to investigate new ways to partner (especially if Amazon recognizes they have hurdles to clear to make it happen and is open to new ideas; I have no doubt that their prepared proposals heavily favor Amazon).
Amazon.com's PR people notoriously never contact the press unless they want the press to act like a press release-republishing machine. I know people at Amazon, but none of them are willing to speak on the record, for fear of losing their jobs.