SUB POP did active branding, no other indie labels did that. Branding was unwritten taboo - it could be construed as advertising/selling out. Bands chaffed at having to fit the SUB POP mold. It probably did save them.
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SUB POP did active branding, no other indie labels did that. Branding was unwritten taboo - it could be construed as advertising/selling out. Bands chaffed at having to fit the SUB POP mold. It probably did save them.