I think I missed an earlier article... How much money did each Seattle candidate spend to buy ads in The Stranger?

That Scott Lindsay sure looks like a barrel of laughs.

The REAL coverup and scandal is that these obscenely expensive ads DON’T WORK.

One of the biggest scams perpetrated today is online advertising. Second only to SEO consulting.

This is outstanding reporting.

The nasty thing about the new ad regime is that it does work, and they can and do measure that all the way through to the purchase. They can and do run experiments to optimize that.

Sure, some ads are "brand" ads they can't measure anything about. But that's nothing new, that's been glossy magazines for ages. The new ads are the more measurable ads, and we're destroying ourselves. We've turned our economy loose at discovering just how irrational we are as a people.