In 2005, with just $100, freelance food writer Ed Levine created a personal blog with the humble goal of uncovering the best burgers, hot dogs, pizza, and bagels in the world. That blog, Serious Eats, would blossom into one of the internet’s most important destinations for intel on all things edible and launch a full-fledged community for food lovers. In his new book, Serious Eater: A Food Lover’s Perilous Quest for Pizza and Redemption, he chronicles the heretofore untold tale of the website’s ascent, supplemented by recipes from “chief culinary consultant” Kenji López-Alt and “resident pastry wizard” Stella Parks. At Town Hall, he and López-Alt will share the story of how their publication evolved. by Julianne Bell