Let's just get this out of the way: Jay Electronica is an unforgivably bad name. "Electronica" being a media buzzword used to sell mid-'90s techno for car commercials, it's like calling yourself Jay Alternative or Jay Swing Revival or something. NAGL. Nevertheless, the New Orleans MC's East Coast-flavored raps are commanding and impressively crafted, hard-knocking yet tongue-twisting, and his associations (J Dilla, Nas, Erykah Badu) attest highly to his hiphop bona fides. So, too, do his scant two official singles, "Exhibit A" and "Exhibit C," as well as the crazy introductory epic "The Pledge," on which he raps about rap, UFOs, and the Abrahamic religions over nine and a half minutes looped from Jon Brion's Eternal Sunshine of the Spotless Mind score. Call him Jay Spotless. by Eric Grandy