Robert Frank: How Peer Pressure Can Save The Planet
Succumbing to the pressure of our social environment isn't always a good thing, but sometimes it is—like when it comes to changing our lifestyles to reduce our carbon footprint. Robert Frank, author of Under the Influence: Putting Peer Pressure to Work, will visit to discuss "how altering our social context could help us redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone."
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