It looks like a decent film and I hope to see it during SIFF, but...

I think there are some ethical issues in the fact that someone paid $680.00 for the "Buy a Film Review" item in strangercrombie, Lindy then writes a favorable review of it (I'm guessing The Stranger is not going to write a negative review for a strangercrombie-bought review), and then the film uses quotes from the review all over the trailer.