Did you see Source Code? There's a moment in the movie where Jake Gyllenhaal's character—about to be burn to death in a fiery explosion for the seventh or eight time that morning—does a quick web search on someone's smart phone. The search engine he uses? Bing. The audience at the screening I attended erupted in laughter. This was a screening in Seattle. We were willing totally willing to suspend our disbelief when it came to time travel and alternate realities and that comedian's jokes. But the idea that someone would use Bing to look something up instead of Google? That was laughable.