Comments

1
I can't wait to see the ice sinking straight at me!
2
The 3D is just a bullshit excuse. This is clearly because Battleship is tanking badly (can't risk another toy movie) and up against Avengers and TDKR its a tough summer to play into.
3
I actively avoid 3D. But then, since I have more than 5 active brain cells, I'm clearly not in their target audience.
4
For the last few summers, there's been a concern that some blockbuster will miss it's release date by having an overly-aggressive plan for post-production, and the teams simply can't get the visual effects done in time. This almost happened last year with Green Lantern, and they only got around it by shoveling cash at every effects studio with available resources...I wonder if the 3D conversion is just a cover-up for the film not being done in time, and it lets them save some face by saying it's a business decision rather than a screw-up...
5
...and that coma has to be DEEP.
6
Possibly the highest praise I can heap upon The Avengers is that I completely forgot it was in 3D about 30 seconds after I put the glasses on.

Just sayin'.
7
March 29? Wow, it must really stink. But too expensive to push straight to dvd. The only worse kiss of death would be to release it in January.
8
It might not necessarily stink. They are doing this for international audiences which have become the more profitable markets for movies. International audiences seem to love 3D movies while American audiences are more meh about it. The Atlantic did an article about this trend recently. more and more studios are catering to the international market since that is where more and more of the profit is coming from. It's why Captain America was titled The First Avenger outside of the US, so it would do better in Russia and other countries.
9
@8: "It's why Captain America was titled The First Avenger outside of the US, so it would do better in Russia and other countries."

Hahahahhhhah
10
It's so crazy that if I could I would vote all of the above.

What happens to the toys? They're already on pre-order.

Please wait...

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