So awkward, it could be a part of a British sitcom:…

Why is he whining, he made a mint from all those Lethal Weapon movies?

In fairness, it's tough to tell bald white actors apart. I mean, I get Patrick Stewart and Bruce Willis confused all the time.
If he confuses Lupita Nyong'o and Gabourey Sidibe he's REALLY incompetent.
Since he's the entertainment reporter he should know, and he should have done his homework, but shit…I couldn't recall with any certainty which actors did which commercials. SLJ made his point, but then he could have moved on instead of continuing to make a big deal out of it the whole time. SLJ was kinda dickish too.
"Bitches leave!"
@2 No, that's the "I'm gettin' too old for this shit" black guy, Jackson is the "say what again" black guy.
Sad that the Entertainment reporter for a Hollywood TV station doesn't recognize the most prolific movie actor of the past 25 years. The dude's in 1 out of every 4 movies released each year!
At least he didn't call him motherfucker. He is the motherfucker black guy, right?


At least he's not "Lamont, You Dummy!", but no one will ever match "The Devil Made Me Do It!"

Because no one ever mistook Michael Cera for Jesse Eisenberg or Bill Paxton for Bill Pullman.
As a much younger person my job was to point a BetaCam at famous people at Hollywood events.

It's not just Sam Jackson, Sam Rubin is really that stupid and bad at his job and doesn't recognize white people either.

The following is a 100% true story:

Oscar Night 1992, my camera position is next to Sam Rubin's. Sam is live on air blathering about the gowns and jewels and whatnot when he spots someone he'd like to talk to. So Sam takes a man on the other side of the rope and, again live on air, pushes him aside by the shoulder and says, "Excuse me sir can I get you to move? Michael, Micheal Bolton is with us live..."

The gentleman he pushed aside was Barry Levinson who at that point had won an Oscar for Rain Man and was nominated that night for Bugsy.

Sam had not a single clue who he was and yes, he's an entertainment reporter based in Hollywood. But who's a nominated director on Oscar night when you can talk to Michael Bolton?
If I were interviewing Tom Sizemore, there's a significant chance I'd tell him he was great in Reservoir Dogs.
One thing is certain, he has had it with these motherfucking snakes on this motherfucking plane.
Samuel L. Jackson is Nick Fury and Mace Windu. You don't want to mess with him.
Also, he doesn't look anything like Laurence Fishburne! The only other actor I know of who does is Tom Lister Jr.
In truth, he was in a commercial that aired during the Super Bowl. It was a clip for a movie in which he plays Fury (Captain America, I believe). I don't know if that's what the reporter was referring to, but Jackson was in a SuperBowl commercial.
Back in the early Nineties, I started mixing up Laurence Fishburne and Samuel L. Jackson. In movies like Deep Cover and Bad Company (Fishburne) and White Sands and Pulp Fiction (Jackson), they played morally complex men of intelligence and violence. They gave off a very similar vibe.

I'm not the only one to mix these particular actors up. In Jackson's Playboy Interview from those days, he talked about people confusing him with Fishburne. And in an Episode of Ricky Gervais' HBO series "Extras", the climactic scene features an extra telling Samuel L. Jackson how much she enjoyed his work in The Matrix.

If the reporter had mixed Jackson up with Morgan Freeman or Denzel Washington, he'd deserve the humiliation. But Laurence Fishburne? That's understandable.

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