On the readerboard: HELLO SEATTLE WE ARE READY TO ROCK
  • www.hardrock.com
  • On the readerboard: "HELLO SEATTLE WE ARE READY TO ROCK"

If you call the new Hard Rock Cafe in downtown Seattle, you might get this answer: "Hard Rock Cafe, this is Pete—how can I rock you?" Each and every Hard Rocker—this is what employees are called, according to a sign in the bathroom directing them to wash their hands—is so upbeat, it ought to be illegal. When you walk in, a guy with a tiger-striped fauxhawk is liable to half-shout, "Hey-guys-how're-you-doing!" When asked in turn about his state of mind, it may be: "FANTASTIC, now that you're here," without a glimmer of irony...

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