At the hour of dusk, the neon sign advertises Caffe Vita & Pizzeria Napoletana. "Neon licht, schimmendes neon licht."

Walter Benjamin once wrote: "What, in the end, makes advertisements so superior to criticism? Not what the moving red neon sign says — but the fiery pool reflecting in the asphalt." This was written 80 or so years ago, yet the technology has not lost any of its magic. The city is the natural environment of the neon sign.

Pizzeria Napoletana has an excellent happy hour between 4 pm and 6 pm.