Comments

1
I have zero mercy for these brides. NONE!!!
2
SOFA KING STUPID!
3
Ugh. I read about this last Friday but it has re-ruined my morning. Why the fuck is it passe to aborb fat and protein through your mouth???
4
Oh, come on. Every culture has something roughly equivalent. I mean, in ancient China they bound feet; in parts of Africa they put wooden hoops through their ears or lips, in Victorian England they wore corsets so tight they sometimes cracked ribs.

Of course, we look at all of those as being basically backwards in terms of attitudes towards women, but I guess it's progress if it's the women themselves deciding its a good idea? Maybe?

Yeah, I didn't think so.
5
This will make the wedding festivities even better! On the wedding day, brides will enjoy their first taste of real food in weeks at the reception dinner -- delicious! And then on her special night, while she is losing her maidenhead to the One True Love of her life, the bride can do so with the confidence that comes from knowing that she's at the lowest weight of her life. Oo la la!
6
mmm, ketosis all day long. their breath must be lovely.
7
@6 I was thinking the same thing. "You look divine, my dear, but perhaps now we should attend to the fact your breath smells like a slaughterhouse on a hot day."
8
I wonder how much debt these women are putting themselves into for their Special Day?
9
Next up, an epidemic of idiots with perforated esophagi, aspiration pneumonia, and worse showing up in emergency rooms after buying plastic tubing at Ace Hardware and trying to go all DIY.
10
How are they preventing muscle mass loss? Perhaps because it's not that long, but low calorie diets over time result is loss of muscle.
11
@10, I don't think they're overly concerned about muscles, otherwise they'd be EXERCISING to lose weight.
12
"She has kept it off so far, saying she is looking forward to her big day this summer." THIS SUMMER?? Why the hell didn't she do it closer to her actual wedding day? Now she has to worry about keeping the weight off for months. Weird.
13
They may be losing weight, but they are also slowing their metabolisms down with an unsustainable calorie intake. They will probably gain 30lbs very quickly after going off this "diet". People who successfully keep excess weight off do it by eating properly, and staying within a healthy calorie range for the rest of their lives.
14
Ugh, the brochure for this thing is ridiculous. It says that you will lose 1% of your weight in 10 days, so if you weigh 200lbs, you will lost 20lbs, or 30lbs if you are 300lbs. ?!?!?!
If you can't trust their math, can you trust their safety claims???
http://bit.ly/HMAreQ
15
I blame those awful dress shops, who force these girls to buy dresses that are four sizes too small.
16
@10
I think it is the fat and protein gunk that they're "eating". Enough protein to maintain the muscle mass that they already have.

Factor in the short duration of the "diet" and there shouldn't be a problem with losing muscle.

Many other problems, maybe. But not with losing muscle.
17
Exactly what kind of doctor authorizes this?
18
Crash dieting/exercising before a wedding (or other special event) is normal; this practice just makes it seem extreme and freakish because you can SEE it (and it's expensive). But, to me, medically supervised tube-feeding beats liposuction or other dangerous surgical procedures. We barely bat an eye when a woman gets lipo, but when she does it before the wedding she's suddenly deranged. These tube-feeders aren't any crazier than a bride-to-be on Atkins, or whatever, so cut them a break.

@15 - It's actually the opposite. I normal size 8 wears a size 10 or 12 wedding dress; a size 12 would wear a 14 or 16. And almost 100% of the time the dresses then need to be (expensively) altered. It's a racket.

19
this put me in an excellent mood. thank you d. schmader
20
*sigh* I'm getting married in three weeks, and I would love to be 20 pounds lighter by then. But this shit is so not healthy.

A few years ago I was doing a nude photo shoot for a friend (final project for school), and I did what I call the "crazy photo shoot diet" for three weeks. Approximately 900 calories & a gallon of water a day, plus an hour of cardio each day. I lost 17 pounds in those three weeks, and I looked great in the pictures, but you know what I remember most? That I had no energy and was a horrible bitch to everybody. When my trainer told me I looked great, and wasn't it all worth it, I told him no - because I may have been hotter than ever, but nobody was going to fuck me because my attitude sucked and I had no energy to fuck back.

Never again.
21
Oh, dear god. This takes the sexy right out of it. What @13 said. There's only one cheap, healthy, tried-and-true way to keep from being overweight, and you don't need to be a fitness trainer or a nutritionist to figure it out.
22
@18, then why are these idiot girls running tubes down their noses to lose weight to fit their dresses?
23
How expensive is it? And what if I only want to lose 4 or 5 pounds?
24
A feeding tube, you say? No carbs, 800 calories a day, and medically induced ketosis outside a hospital and no daily monitoring? I'm sure there will be no long term repercussions to anyones health at all. No problems with kidney function. No. Not all all.

Jeebus. I predict the first coma victim with the next month.

And the smell would be acetone.
25
@22

They're probably doing something this drastic so that they don't have to look, buy, prepare or eat real food. If this stuff is in a pouch and it's the only thing in your kitchen, then it's a bit easier to stick to it. Mind you ::shudders:: ugh.
26
Ketosis is how the Atkins diet works too. It's a really unhealthy way to lose weight.
27
All this ketosis talk reminded me of something Sightline's blog mentioned a while ago:
Contemporary health wisdom holds that fasting is bad for you – dangerous, even. But Steve Hendricks has a cover story in Harper’s Magazine arguing that fasting may actually be exceptionally good for us (Subscription req’d). It’s eloquently written and deftly weaves science, medicine, and history with personal experience. In many past generations, health thinkers considered fasting a potentially reasonable remedy to a variety of maladies. A surprisingly rich body of research suggests it does hold promise. It can radically extend lifespans in rodents, lower blood pressure by near-epic amounts, help substantially with diabetes, and stop certain types of seizures even when modern drugs fail. It even has some interesting potential for aiding cancer therapy. The evidence is inconclusive, yet it has drawn surprisingly little further research. And this collective unwillingness to entertain the notion of fasting as salubrious is the real point of the article. Perhaps our failure to study fasting is caused by pharmaceutical companies’ inability to make money on fasting. Or maybe it’s caused by the stigma fasting earned through association with decades of quackery and mystical self-flagellation. Or maybe we’re too easily confused between planned and monitored fasting and the eating disorder anorexia nervosa. Ultimately, the article is not an argument for fasting. It is an argument that our health establishment is not so scientific as we pretend. In particular, it seems irrationally convinced that not eating is a terrible idea – a dangerous idea, even. My habit is to read Harper’s while eating an enormous bowl of granola each morning in the pre-dawn hours. So my reaction to the article may have been accentuated by the paradox of reading about fasting while breaking my fast. Still, to me, the article’s message seemed to extend beyond comestibles to other consumer goods. Maybe, Hendricks suggests, we would be healthier if, instead of fixating on medicine and nutrition and omega-3 fatty acids and the latest cross-training regimens, we just stopped eating some of the time. Maybe our bodies adapted to the lean times of our evolutionary home epochs. And maybe we would be a whole lot happier, richer, and more sustainable, if we just stopped buying things some of the time, if we stopped consuming. To me at least, our unwillingness to consider either idea seems like more than a coincidence. It seems like a collective blind spot.
http://daily.sightline.org/2012/04/06/we…
28
In my experience with dealing with people with eating disorders, they're fucking nuts all the time and completely insane when they're on a serious starve.
29
Good thing they do this. I know that when I go to a wedding, if the bride isn't below a certain dress size, I think to myself, "Wow, she's a fat pig and she's terrible, I hope her marriage fails and her life is miserable. Also this is the worst wedding ever. I hate being here so much."
30
@22 cause the want to fit into their "normal" (or smaller) size.

@29 Unfortunately, a lot of people actually DO judge the bride's appearance, including her weight. I think most women are aware of this fact long, long, long before they even get engaged. Cut them a break.
31
There's a lot of harsh judging on brides in this thread. Women are trained as toddlers on that they need to look like Cinderella in order to land a prince. Millions of parents allow their daughters to feed into this Cinderella cycle and millions more watch their daughters get swept into the mania even as they try and offer alternatives.

I'm not saying tube-feeding is the most awesome thing ever, but can you blame a woman for wanting to look her best on her wedding day? She—and everyone she knows—will look at those pictures the rest of her life. Maybe for a lot of women, this drastic first step is the push they needed (like gastric bypass and jaw wiring) toward a fit and slender lifestyle. They deserve positive support, not more shaming.
32
I agree with mitten @31. This is a societal thing, and shaming brides who want to look thinner is misguided. There is so much cultural expectation built into a wedding. It is HUGE. People spend more on a wedding than on a down payment for a house. The white wedding dress is so deeply ingrained into our culture that I have only once in my life ever seen an American wedding without one (it was a wedding of a middle aged couple, both on their second marriages). Brides are told that the photos in those white dresses are the most important and preserved photos of their lives. There are racks of magazines in bookstores devoted to the wedding culture. It is enshrined in nearly every movie and TV show.

Of COURSE brides want to be thin on their wedding day. How is this a surprise to anyone.
33
I knew the bride, when she used to wear size 7
I knew the bride, when she used to rock and roll
34
You probably do lose 20lbs in ten days, but it's not all fat: No carbohydrates and no sodium in that feeding mixture, meaning that you're out of electrolytes and horribly dehydrated by the end. No solid food and they advise taking laxatives twice a day, meaning your intestines are cleaned out.

Basically, it's a scam. You lose fat, yes, but mostly it's water and shit. Might as well prep yourself for a colonoscopy.

http://tinyurl.com/d8ygbfq [PDF]
35
@22 - I would imagine it's not uncommon for brides-to-be to buy "goal weight" dresses: They buy for the skinny body they plan on getting before the wedding, not the body they have months earlier when picking a dress. Plus if they're going someplace tropical for the honeymoon they'll want to look good in a bikini too.

There's also the possibility of stress eating during the months leading up to the wedding.

For the record, I'm a girl who despises weddings and all the bullshit that goes along with them.
36
Loved my wedding. Loved the way I looked-- through a personal trainer, mostly, who by the time we'd put several grand down on photography, clothing, etc seemed like a completely sound investment. But I am *never* getting married again. Being a bride is a culturally exhausting endeavor, and even college educated feminists can go insane under the pressure. Please, everyone, be kind to those poor women.
37
@31- I blame the bride, the groom, their families, the advertising industry, junk food manufacturers, the car culture...

But mostly the bride, because she's doing it to herself.

@36- I've friends who married for the price of the paperwork and round of drinks.
38
I was the heaviest I've ever been at my wedding, by 15 pounds. Turns out the vows are still valid if your BMI is over 25!
There was an awkward moment in the dressing room when we weren't sure we would be able to zip up the dress This prompted me to lose the weight over the next few months, as I feared I would soon have to replace all my clothes. Nevertheless, I love looking at my wedding photos; our joy and delight are evident in every one.
There's so much more to beauty, and to life, than how much you weigh.
39
A few things:

1. They lose about 20lbs in 10 days.

2. Virtually all of those pounds are muscle mass and water. They are not losing fat for the most part.

3. The procedure costs $1500
40
My husband once said something perceptive about the Bridezilla syndrome; he said, "It's the one day in an average woman's life when she gets to be Julia Roberts." Looked at in that way, the anxiety, hysteria, dieting and expense become much more explicable, even if they seem (to me at least) to be extreme--like being fed through a tube in order to attain a magic wedding day weight.

Of course, being two men, when my husband and I got married we were less culturally burdened. We both wore dark suits, but they didn't match, and the family members who were part of our wedding party were allowed to choose what they wanted to wear, whether it was a new garment or something they jut pulled out of their closets. We didn't give a rats ass about the way people looked in the pictures; we were just glad that we were able to have wedding pictures at all.
41
There is no way ketosis isn't going to affect muscle mass. By the time your body creates the ketones for your brain to survive (because you have zero sugar stores) your body will attack the precious protein chains used to make up muscle and hydrolyze them to feed the rest of you.
42
@36 Agreed! I'm "never marrying again" because I couldn't survive the exhaustion and stress of planning a wedding! Our event was small, eco-friendly and low key. I was convinced I would be cool as a cucumber and the event a snap to plan (I have years of experience working in the wedding industry, and I'm a big believer in planning the marriage first, and then the celebration).

But everything couples say is true: Your normally sane family freaks out over the unexpected; usually supportive people are suddenly rude and their expectations are unattainable; everyone wants a piece of you. Even I had a few bridezilla-style meltdowns, and I'm as far from Cinderella as they come. If you're a people-pleaser, like so many women are, you're bound to get caught in the madness.

43
Having had to use the same kind of feeding tube on my kid for medical reasons, I have this to say to anyone considering something like this for recreational reasons: life is a lot happier when you can stay far, far away from that particular medical miracle.
44
#37, I'm with you. I'm tired of the current attitude that we can no longer judge women for any piss poor decisions they make because that's not feminist.

I'm tired of meeting women who have cool interests yet only seem to ever want to talk about guys and diets. This is stupid, and if you do it YOU are stupid. Get some fucking self esteem already, people.

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