This 15-second "pre-roll ad" for the Perfume Genius album was reportedly rejected by Youtube, who allegedly stated:

The ad has been disapproved because it violates our Adult Image/Video Content policy. Per this policy, video content, audio, static imagery, and site content must be family safe. Any ads that contain non family safe material are disapproved. I noted to the team that the people in the video are not entirely unclothed, but the overall feeling of the video is one of a more adult nature, including promoting mature sexual themes and what appears to be nude content. As such, the video is non family safe. In order to have this video ad approved, you will need to bring it into compliance with our policy.

Matador Records' Nils Bernstein sent out and e-mail blast yesterday, adding "We asked twice for clarification about which part(s) were problematic and what edits they would require to bring it into compliance, and never received a response. I asked Bernstein for a contact for the rejection notice, to which he said: "We place all our banner and pre-roll ads through an intermediary company that works with Google/YouTube, and who forwarded us their rejection response despite this company's efforts to have the ad approved. However, that company doesn't want to comment, nor give us the email addresses of their Google contacts."

"I can't imagine that a "straight" version of this ad wouldn't pass. Our entire office (90% straight, for what it's worth) was genuinely surprised by this one. Especially given their impassioned pleas last week about free speech and anti-internet-censorship," Bernstein said.

UPDATE: The intermediary informs Bernstein that the Google press team "has been briefed," and provided a rather generic press e-mail. I've got one into them.