General Magic


1979 | 88 minutes | Rated NR

If you scan the past, everywhere you’ll find ideas that were once very pregnant with the future but for some reason or another miscarried. General Magic, a 1990s Silicon Valley start-up that spun off from Apple, had an idea that suffered this kind of misfortune. Its freethinking commie founders envisioned a technology that’s easily recognizable to the inhabitants of the second decade of the 21st century as a smartphone, which is based on Apple’s iPhone, which entered the market in 2007. This kind of phone, which General Magic called a Pocket Crystal, is now universal. This documentary shows why we do not associate smartphones with General Magic but with Apple.


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Film Credits
Sarah Kerruish, Matt Maude