I'm sorry people got pulled into & lost time and money on this venture. The Web 2.0 days have come and gone - when big players like iTunes, Spotify, Google Music, and Tidal are already out there, why would you try to create a ground-up streaming business?

People should be reaching out to existing providers with ideas and plans for curating local music in existing outlets. If I could hit a "Local" tab and see music from the metro area, the state, the PNW, whatever, that would get artists more exposure with no stakes depending on the underlying platform.

Not to mention the lack of a robust app option. Making Gyld a site-only venture guaranteed it would be DOA. Streaming off of your desktop is for older 9 to 5ers, everyone is using their phone or tablet for everything now.

My consultancy rates are exceedingly reasonable if any of this is blowing your mind (which it shouldn't if you've been using the internet for music for even the past 2-3 years)

Mostly all of the musicians I know face an economic embargo. There is little or no money to support their lives let alone their art. These artists (myself included) will actually lose money to rehearse, perform, or record. This does not help them/us personally nor is it a recipe for a local music scene to flourish. Consequently, when a record company like Fin comes along with the promise of artist-centered, boutique releases with top producers, videos and “swag” thrown in, it creates a strong feeling of support and confidence both in the artist and the music. Artists will work more and more quality music will be made. Fin Records intended to not only release music from artists but to help them develop and grow. The dream itself was laudable, unfortunately, the management and implementation of this business model was not thought through. The dream of a coalition of artists whose work is developed and supported by an umbrella organization, however, remains alive for someone else whose love of music and whose business acumen (and financial backing) are in place.

A form of fraud in which belief in the success of a nonexistent enterprise is fostered by the payment of quick returns to the first investors from money invested by later investors..