From the opening of the NYT's review of Huge..., a chronicle of a recent college graduate in Kentucky who is trying to get fat, is an example of one of the Internet’s proliferating “gainer blogs.” Writing this month, the blogger, who calls himself Stupidgit, told readers that although he had reached a point where he was consuming 3,000 calories a day, he was burning them off too easily, and that this deficit had become a problem. “I simply need to set my bar higher,” he announced, expressing the kind of resolve normally associated with people trying to look like Lance Armstrong.

Gainer blogs are an offshoot of a fat-pride movement that has bubbled up in response to what its proponents consider to be a pointless and hysterical national fuss over obesity. In this view fat is a form of social protest, an outcry against the manipulations of a diet-industrial complex.

I suppose we could view inhaling mountains of shit—candy, soda, burgers, etc.—as a rebellion against the manipulations of the almighty "diet-industial complex," an "industry" that generates $35 billion in annual revenues. But what these fat-pride "rebels" are really doing is submitting to the much more powerful manipulations of the food-industrial complex. The soda business alone generates $200 billion in annual revenues, dwarfing the "diet-industrial complex," while Coke—just Coke—spends more than $2.5 billion every year pushing its products on consumers.

You wanna fight the power, rebel? Have a glass of water with your lunch.