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Intiman's (and The Intiman Foundation, which is the entity overseeing their endowment) 2008 tax returns apparently weren't submitted by the former Managing Director until just this past February (covering their Fiscal Year running May 1, 2008 through April 30, 2009), at which time the endowment's 990 reported just under $3 mm in assets. So, in 18 months it appears they've withdrawn some $2 mm of that amount - something that, if true, would indicate the theatre has been bleeding money to the point that they had to spend two-thirds of what is supposed to be a long-term stabilization fund just to cover day-to-day operational expenses.
Can't wait to see how 990 Nerd tries to spin this bit of news...
I mean seriously, a Val-Pak coupon?
If that doesn't smell of desperation, I don't know what does...
Now, one might argue this is simply a new, perhaps even innovative strategy by Intiman's marketing department to try to draw in more patrons, particularly those who may not regularly attend shows there. But at the same time one cannot help but ponder whether lumping themselves in with carpet cleaners, pizza parlors, oil change services, and tanning salons is really going to result in any sort of measureable increase in ticket sales, even at 50% off.
Seriously, are the people who attend shows at Intiman, or theatre in general really the sort who make their purchasing decisions based primarily on whether they can get a deep discount, or are they rather, the sort of people who do so based on the quality of the production and the reputation of the company? If it WERE the former, then one must ask why so many in the past decade or so have elected to pass up the opportunity to receive such discounts provided by season subscription packages, and instead have shifted to attending individual productions, even at a higher per-ticket cost?