It's not the issue of discounting per se @5. As you are no doubt well aware, most theatres are very generous with their comp and discount tickets. But, in more than 25 years in this town, and as someone who has constantly received these coupon packets in the mail during much of that time, I don't believe I've ever seen a major non-profit arts org (or a minor one for that matter), utilize this particular method for offering discounted tickets.

Now, one might argue this is simply a new, perhaps even innovative strategy by Intiman's marketing department to try to draw in more patrons, particularly those who may not regularly attend shows there. But at the same time one cannot help but ponder whether lumping themselves in with carpet cleaners, pizza parlors, oil change services, and tanning salons is really going to result in any sort of measureable increase in ticket sales, even at 50% off.

Seriously, are the people who attend shows at Intiman, or theatre in general really the sort who make their purchasing decisions based primarily on whether they can get a deep discount, or are they rather, the sort of people who do so based on the quality of the production and the reputation of the company? If it WERE the former, then one must ask why so many in the past decade or so have elected to pass up the opportunity to receive such discounts provided by season subscription packages, and instead have shifted to attending individual productions, even at a higher per-ticket cost?