That sort of stuff can be dangerous for men too. An ex of mine decided to play with some pleasure balm that was supposed to help him last longer. He slathered himself with it and then put on a condom - and ended up with second-degree chemical burns (most of his dick was one big painful blister).
You could maybe up your googling skills a little... There's a non-nude video of what you're looking for here: http://www.youtube.com/watch?v=AKBhD_NDw… and, about 5 seconds of this other one was enough for me, but a very NSFW one on xhamster.com if you search for icy hot pussy...
haha remember the time i reached into the nightstand in the dark and it turned out the lube bottle was approximately the same shape as the icy hot bottle?
run..."
No idea why some people call it that, but they do.
Seriously, if you're not going to actually do it yourself and want someone to try it, contact a true masochist and ask her for her reactions.
Signed,
A True Masochist
You should go full-on slather or at least try a dab on your happy-bits.
You never know, you may find your inner masochist. :)